Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013509 | UberEats | $105.66 | $31.70 | $73.96 | 2026-03-15 20:33:56 |
| TXN-01012845 | UberEats | $69.55 | $20.86 | $48.69 | 2026-03-15 20:33:07 |
| TXN-01014624 | UberEats | $95.80 | $28.74 | $67.06 | 2026-03-15 20:28:09 |
| TXN-01013420 | UberEats | $133.87 | $40.16 | $93.71 | 2026-03-15 20:03:26 |
| TXN-01014466 | UberEats | $64.21 | $19.26 | $44.95 | 2026-03-15 19:53:07 |
| TXN-01013071 | UberEats | $56.79 | $17.04 | $39.75 | 2026-03-15 19:29:40 |
| TXN-01013987 | UberEats | $51.74 | $15.52 | $36.22 | 2026-03-15 19:23:51 |
| TXN-01014131 | UberEats | $134.06 | $40.22 | $93.84 | 2026-03-15 19:14:36 |
| TXN-01012980 | UberEats | $113.46 | $34.04 | $79.42 | 2026-03-15 18:54:10 |
| TXN-01013326 | UberEats | $99.09 | $29.73 | $69.36 | 2026-03-15 18:48:50 |
| TXN-01012819 | UberEats | $123.92 | $37.18 | $86.74 | 2026-03-15 18:47:30 |
| TXN-01013327 | UberEats | $135.06 | $40.52 | $94.54 | 2026-03-15 18:39:49 |
| TXN-01014320 | UberEats | $140.51 | $42.15 | $98.36 | 2026-03-15 18:28:22 |
| TXN-01014211 | UberEats | $109.13 | $32.74 | $76.39 | 2026-03-15 18:23:13 |
| TXN-01013090 | UberEats | $92.01 | $27.60 | $64.41 | 2026-03-15 18:06:05 |
| TXN-01013181 | UberEats | $110.37 | $33.11 | $77.26 | 2026-03-15 17:54:06 |
| TXN-01013114 | UberEats | $134.60 | $40.38 | $94.22 | 2026-03-15 17:51:15 |
| TXN-01014045 | UberEats | $114.15 | $34.24 | $79.91 | 2026-03-15 17:40:13 |
| TXN-01012441 | UberEats | $70.92 | $21.28 | $49.64 | 2026-03-15 17:40:06 |
| TXN-01013712 | UberEats | $61.08 | $18.32 | $42.76 | 2026-03-15 17:39:43 |
| TXN-01013217 | UberEats | $83.01 | $24.90 | $58.11 | 2026-03-15 17:33:53 |
| TXN-01014516 | UberEats | $114.77 | $34.43 | $80.34 | 2026-03-15 17:28:30 |
| TXN-01013572 | UberEats | $91.10 | $27.33 | $63.77 | 2026-03-15 17:26:47 |
| TXN-01013991 | UberEats | $93.41 | $28.02 | $65.39 | 2026-03-15 17:17:27 |
| TXN-01012627 | UberEats | $77.86 | $23.36 | $54.50 | 2026-03-15 16:46:57 |