Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014037 | UberEats | $123.58 | $37.07 | $86.51 | 2026-03-15 15:49:49 |
| TXN-01014056 | UberEats | $106.43 | $31.93 | $74.50 | 2026-03-15 15:45:57 |
| TXN-01013427 | UberEats | $100.15 | $30.05 | $70.10 | 2026-03-15 14:56:36 |
| TXN-01014000 | UberEats | $47.29 | $14.19 | $33.10 | 2026-03-15 14:26:59 |
| TXN-01012464 | UberEats | $95.97 | $28.79 | $67.18 | 2026-03-15 14:23:02 |
| TXN-01013862 | UberEats | $109.76 | $32.93 | $76.83 | 2026-03-15 13:49:18 |
| TXN-01013193 | UberEats | $72.18 | $21.65 | $50.53 | 2026-03-15 13:45:50 |
| TXN-01014402 | UberEats | $59.49 | $17.85 | $41.64 | 2026-03-15 13:23:44 |
| TXN-01012988 | UberEats | $108.86 | $32.66 | $76.20 | 2026-03-15 13:14:43 |
| TXN-01012612 | UberEats | $124.10 | $37.23 | $86.87 | 2026-03-15 13:05:08 |
| TXN-01012812 | UberEats | $63.35 | $19.00 | $44.35 | 2026-03-15 13:04:42 |
| TXN-01014628 | UberEats | $77.78 | $23.33 | $54.45 | 2026-03-15 13:02:56 |
| TXN-01013967 | UberEats | $46.78 | $14.03 | $32.75 | 2026-03-15 12:55:29 |
| TXN-01013900 | UberEats | $95.63 | $28.69 | $66.94 | 2026-03-15 12:34:43 |
| TXN-01013861 | UberEats | $99.46 | $29.84 | $69.62 | 2026-03-15 12:32:42 |
| TXN-01014153 | UberEats | $111.53 | $33.46 | $78.07 | 2026-03-15 12:27:23 |
| TXN-01012415 | UberEats | $137.29 | $41.19 | $96.10 | 2026-03-15 12:26:57 |
| TXN-01014489 | UberEats | $62.44 | $18.73 | $43.71 | 2026-03-15 12:12:27 |
| TXN-01014642 | UberEats | $94.77 | $28.43 | $66.34 | 2026-03-15 11:59:45 |
| TXN-01012359 | UberEats | $79.36 | $23.81 | $55.55 | 2026-03-15 11:48:45 |
| TXN-01013741 | UberEats | $119.17 | $35.75 | $83.42 | 2026-03-15 11:32:06 |
| TXN-01014496 | UberEats | $80.79 | $24.24 | $56.55 | 2026-03-15 11:25:51 |
| TXN-01014262 | UberEats | $135.17 | $40.55 | $94.62 | 2026-03-15 11:10:19 |
| TXN-01014587 | UberEats | $147.48 | $44.24 | $103.24 | 2026-03-15 11:09:14 |
| TXN-01014380 | UberEats | $86.80 | $26.04 | $60.76 | 2026-03-15 11:04:21 |