Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017104 | Toast | $74.52 | $1.94 | $72.58 | 2026-03-09 20:22:34 |
| TXN-01016025 | Toast | $85.12 | $2.21 | $82.91 | 2026-03-09 20:20:42 |
| TXN-01017155 | Toast | $67.11 | $1.74 | $65.37 | 2026-03-09 20:19:10 |
| TXN-01016445 | Toast | $53.54 | $1.39 | $52.15 | 2026-03-09 19:58:23 |
| TXN-01017271 | Toast | $82.40 | $2.14 | $80.26 | 2026-03-09 19:38:31 |
| TXN-01017669 | Toast | $119.64 | $3.11 | $116.53 | 2026-03-09 19:22:26 |
| TXN-01017107 | Toast | $82.83 | $2.15 | $80.68 | 2026-03-09 19:12:17 |
| TXN-01016866 | Toast | $98.14 | $2.55 | $95.59 | 2026-03-09 19:09:01 |
| TXN-01015767 | Toast | $136.46 | $3.55 | $132.91 | 2026-03-09 18:51:22 |
| TXN-01017342 | Toast | $111.15 | $2.89 | $108.26 | 2026-03-09 18:49:45 |
| TXN-01016747 | Toast | $73.68 | $1.92 | $71.76 | 2026-03-09 18:40:57 |
| TXN-01017442 | Toast | $75.47 | $1.96 | $73.51 | 2026-03-09 18:27:23 |
| TXN-01016105 | Toast | $101.17 | $2.63 | $98.54 | 2026-03-09 18:13:20 |
| TXN-01016582 | Toast | $128.75 | $3.35 | $125.40 | 2026-03-09 18:05:38 |
| TXN-01016568 | Toast | $50.96 | $1.32 | $49.64 | 2026-03-09 17:53:06 |
| TXN-01016030 | Toast | $125.40 | $3.26 | $122.14 | 2026-03-09 17:46:21 |
| TXN-01016800 | Toast | $57.41 | $1.49 | $55.92 | 2026-03-09 17:15:38 |
| TXN-01017014 | Toast | $58.88 | $1.53 | $57.35 | 2026-03-09 17:15:35 |
| TXN-01017628 | Toast | $110.47 | $2.87 | $107.60 | 2026-03-09 16:45:24 |
| TXN-01016761 | Toast | $99.76 | $2.59 | $97.17 | 2026-03-09 16:27:29 |
| TXN-01017087 | Toast | $129.61 | $3.37 | $126.24 | 2026-03-09 15:59:43 |
| TXN-01016759 | Toast | $110.30 | $2.87 | $107.43 | 2026-03-09 15:40:37 |
| TXN-01016427 | Toast | $108.90 | $2.83 | $106.07 | 2026-03-09 15:37:36 |
| TXN-01016362 | Toast | $54.09 | $1.41 | $52.68 | 2026-03-09 15:15:01 |
| TXN-01016104 | Toast | $39.82 | $1.04 | $38.78 | 2026-03-09 15:02:57 |