Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012554 | UberEats | $159.11 | $47.73 | $111.38 | 2026-03-15 11:03:49 |
| TXN-01014607 | UberEats | $74.83 | $22.45 | $52.38 | 2026-03-15 11:03:48 |
| TXN-01014301 | UberEats | $57.59 | $17.28 | $40.31 | 2026-03-15 10:50:28 |
| TXN-01013318 | UberEats | $118.31 | $35.49 | $82.82 | 2026-03-15 10:49:36 |
| TXN-01013955 | UberEats | $148.84 | $44.65 | $104.19 | 2026-03-15 10:46:33 |
| TXN-01012592 | UberEats | $77.83 | $23.35 | $54.48 | 2026-03-15 10:28:04 |
| TXN-01012479 | UberEats | $93.54 | $28.06 | $65.48 | 2026-03-15 10:17:43 |
| TXN-01013918 | UberEats | $56.82 | $17.05 | $39.77 | 2026-03-15 10:04:18 |
| TXN-01013970 | UberEats | $159.10 | $47.73 | $111.37 | 2026-03-15 10:03:52 |
| TXN-01013095 | UberEats | $59.22 | $17.77 | $41.45 | 2026-03-15 09:24:42 |
| TXN-01013650 | UberEats | $70.38 | $21.11 | $49.27 | 2026-03-15 08:12:59 |
| TXN-01014663 | UberEats | $64.01 | $19.20 | $44.81 | 2026-03-15 08:10:41 |
| TXN-01013404 | UberEats | $155.07 | $46.52 | $108.55 | 2026-03-15 07:41:11 |
| TXN-01013339 | UberEats | $47.23 | $14.17 | $33.06 | 2026-03-14 20:59:18 |
| TXN-01012636 | UberEats | $100.00 | $30.00 | $70.00 | 2026-03-14 20:55:19 |
| TXN-01012996 | UberEats | $52.69 | $15.81 | $36.88 | 2026-03-14 20:48:15 |
| TXN-01014205 | UberEats | $56.75 | $17.02 | $39.73 | 2026-03-14 20:41:39 |
| TXN-01013653 | UberEats | $148.05 | $44.41 | $103.64 | 2026-03-14 20:15:04 |
| TXN-01013060 | UberEats | $118.70 | $35.61 | $83.09 | 2026-03-14 20:01:46 |
| TXN-01013859 | UberEats | $123.29 | $36.99 | $86.30 | 2026-03-14 19:53:28 |
| TXN-01013441 | UberEats | $79.45 | $23.84 | $55.61 | 2026-03-14 19:47:56 |
| TXN-01013015 | UberEats | $87.57 | $26.27 | $61.30 | 2026-03-14 19:46:37 |
| TXN-01013810 | UberEats | $132.64 | $39.79 | $92.85 | 2026-03-14 19:36:27 |
| TXN-01012683 | UberEats | $77.39 | $23.22 | $54.17 | 2026-03-14 19:35:08 |
| TXN-01013834 | UberEats | $103.49 | $31.05 | $72.44 | 2026-03-14 19:26:56 |