Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011839 | DoorDash | $49.56 | $14.87 | $34.69 | 2026-03-19 19:30:44 |
| TXN-01011754 | DoorDash | $116.15 | $34.84 | $81.31 | 2026-03-19 19:28:16 |
| TXN-01011044 | DoorDash | $100.16 | $30.05 | $70.11 | 2026-03-19 19:28:01 |
| TXN-01011186 | DoorDash | $85.68 | $25.70 | $59.98 | 2026-03-19 19:15:10 |
| TXN-01011582 | DoorDash | $117.63 | $35.29 | $82.34 | 2026-03-19 19:13:16 |
| TXN-01011922 | DoorDash | $59.36 | $17.81 | $41.55 | 2026-03-19 19:10:12 |
| TXN-01011921 | DoorDash | $44.19 | $13.26 | $30.93 | 2026-03-19 18:58:38 |
| TXN-01011232 | DoorDash | $99.83 | $29.95 | $69.88 | 2026-03-19 18:50:51 |
| TXN-01010954 | DoorDash | $137.17 | $41.15 | $96.02 | 2026-03-19 18:39:30 |
| TXN-01012138 | DoorDash | $135.78 | $40.73 | $95.05 | 2026-03-19 18:37:09 |
| TXN-01010343 | DoorDash | $76.58 | $22.97 | $53.61 | 2026-03-19 18:32:47 |
| TXN-01012039 | DoorDash | $68.83 | $20.65 | $48.18 | 2026-03-19 18:32:29 |
| TXN-01010142 | DoorDash | $68.95 | $20.68 | $48.27 | 2026-03-19 18:24:59 |
| TXN-01010970 | DoorDash | $59.66 | $17.90 | $41.76 | 2026-03-19 18:16:27 |
| TXN-01011715 | DoorDash | $145.82 | $43.75 | $102.07 | 2026-03-19 18:03:43 |
| TXN-01010194 | DoorDash | $159.35 | $47.80 | $111.55 | 2026-03-19 18:03:33 |
| TXN-01009863 | DoorDash | $108.80 | $32.64 | $76.16 | 2026-03-19 18:01:12 |
| TXN-01010642 | DoorDash | $121.87 | $36.56 | $85.31 | 2026-03-19 17:38:01 |
| TXN-01010242 | DoorDash | $145.23 | $43.57 | $101.66 | 2026-03-19 17:30:20 |
| TXN-01011258 | DoorDash | $155.39 | $46.62 | $108.77 | 2026-03-19 17:28:19 |
| TXN-01010730 | DoorDash | $157.34 | $47.20 | $110.14 | 2026-03-19 17:24:27 |
| TXN-01012213 | DoorDash | $113.77 | $34.13 | $79.64 | 2026-03-19 17:21:15 |
| TXN-01011478 | DoorDash | $98.24 | $29.47 | $68.77 | 2026-03-19 17:11:22 |
| TXN-01011199 | DoorDash | $86.00 | $25.80 | $60.20 | 2026-03-19 16:47:11 |
| TXN-01010843 | DoorDash | $136.94 | $41.08 | $95.86 | 2026-03-19 16:25:59 |