Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016243 | Toast | $102.61 | $2.67 | $99.94 | 2026-03-09 14:42:16 |
| TXN-01016439 | Toast | $84.61 | $2.20 | $82.41 | 2026-03-09 14:35:31 |
| TXN-01017356 | Toast | $105.41 | $2.74 | $102.67 | 2026-03-09 14:30:15 |
| TXN-01016632 | Toast | $65.63 | $1.71 | $63.92 | 2026-03-09 13:51:22 |
| TXN-01016622 | Toast | $134.33 | $3.49 | $130.84 | 2026-03-09 13:47:27 |
| TXN-01016480 | Toast | $110.98 | $2.89 | $108.09 | 2026-03-09 13:21:50 |
| TXN-01016791 | Toast | $129.74 | $3.37 | $126.37 | 2026-03-09 13:18:43 |
| TXN-01017423 | Toast | $78.53 | $2.04 | $76.49 | 2026-03-09 13:14:37 |
| TXN-01016259 | Toast | $97.99 | $2.55 | $95.44 | 2026-03-09 13:00:27 |
| TXN-01017150 | Toast | $111.50 | $2.90 | $108.60 | 2026-03-09 12:58:46 |
| TXN-01016016 | Toast | $136.78 | $3.56 | $133.22 | 2026-03-09 12:37:44 |
| TXN-01017364 | Toast | $76.95 | $2.00 | $74.95 | 2026-03-09 12:35:28 |
| TXN-01015776 | Toast | $125.64 | $3.27 | $122.37 | 2026-03-09 12:31:58 |
| TXN-01016901 | Toast | $42.11 | $1.09 | $41.02 | 2026-03-09 12:28:58 |
| TXN-01016327 | Toast | $144.37 | $3.75 | $140.62 | 2026-03-09 12:23:14 |
| TXN-01015869 | Toast | $115.20 | $3.00 | $112.20 | 2026-03-09 12:21:40 |
| TXN-01017509 | Toast | $98.83 | $2.57 | $96.26 | 2026-03-09 11:52:30 |
| TXN-01017355 | Toast | $142.56 | $3.71 | $138.85 | 2026-03-09 11:51:02 |
| TXN-01016617 | Toast | $72.21 | $1.88 | $70.33 | 2026-03-09 11:50:27 |
| TXN-01016107 | Toast | $142.55 | $3.71 | $138.84 | 2026-03-09 11:44:38 |
| TXN-01015999 | Toast | $105.42 | $2.74 | $102.68 | 2026-03-09 11:33:48 |
| TXN-01015848 | Toast | $99.42 | $2.58 | $96.84 | 2026-03-09 11:22:01 |
| TXN-01016580 | Toast | $62.98 | $1.64 | $61.34 | 2026-03-09 11:06:45 |
| TXN-01016873 | Toast | $85.87 | $2.23 | $83.64 | 2026-03-09 11:03:24 |
| TXN-01016293 | Toast | $88.59 | $2.30 | $86.29 | 2026-03-09 11:02:18 |