Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013889 | UberEats | $157.23 | $47.17 | $110.06 | 2026-03-14 19:09:14 |
| TXN-01014383 | UberEats | $97.05 | $29.11 | $67.94 | 2026-03-14 18:49:32 |
| TXN-01013995 | UberEats | $59.36 | $17.81 | $41.55 | 2026-03-14 18:44:51 |
| TXN-01013470 | UberEats | $70.76 | $21.23 | $49.53 | 2026-03-14 18:34:03 |
| TXN-01014242 | UberEats | $46.74 | $14.02 | $32.72 | 2026-03-14 18:28:28 |
| TXN-01014673 | UberEats | $46.78 | $14.03 | $32.75 | 2026-03-14 18:19:25 |
| TXN-01014408 | UberEats | $70.10 | $21.03 | $49.07 | 2026-03-14 18:12:47 |
| TXN-01014074 | UberEats | $80.96 | $24.29 | $56.67 | 2026-03-14 18:12:07 |
| TXN-01012726 | UberEats | $45.31 | $13.59 | $31.72 | 2026-03-14 18:10:06 |
| TXN-01012339 | UberEats | $96.06 | $28.82 | $67.24 | 2026-03-14 18:09:03 |
| TXN-01012566 | UberEats | $96.21 | $28.86 | $67.35 | 2026-03-14 18:07:37 |
| TXN-01013593 | UberEats | $113.96 | $34.19 | $79.77 | 2026-03-14 18:06:36 |
| TXN-01013227 | UberEats | $108.40 | $32.52 | $75.88 | 2026-03-14 17:57:07 |
| TXN-01013117 | UberEats | $84.37 | $25.31 | $59.06 | 2026-03-14 17:55:42 |
| TXN-01014455 | UberEats | $99.15 | $29.75 | $69.40 | 2026-03-14 17:52:38 |
| TXN-01013552 | UberEats | $84.98 | $25.49 | $59.49 | 2026-03-14 17:43:50 |
| TXN-01013484 | UberEats | $143.90 | $43.17 | $100.73 | 2026-03-14 17:09:36 |
| TXN-01013557 | UberEats | $146.25 | $43.88 | $102.37 | 2026-03-14 17:08:23 |
| TXN-01013041 | UberEats | $101.48 | $30.44 | $71.04 | 2026-03-14 17:02:58 |
| TXN-01012671 | UberEats | $131.37 | $39.41 | $91.96 | 2026-03-14 17:00:11 |
| TXN-01013178 | UberEats | $88.57 | $26.57 | $62.00 | 2026-03-14 16:35:07 |
| TXN-01012372 | UberEats | $80.04 | $24.01 | $56.03 | 2026-03-14 15:55:46 |
| TXN-01014053 | UberEats | $107.57 | $32.27 | $75.30 | 2026-03-14 15:42:47 |
| TXN-01014423 | UberEats | $112.85 | $33.85 | $79.00 | 2026-03-14 15:40:11 |
| TXN-01013097 | UberEats | $76.27 | $22.88 | $53.39 | 2026-03-14 15:12:53 |