Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017916 | Square | $120.40 | $3.49 | $116.91 | 2026-04-01 19:06:44 |
| TXN-01016324 | Toast | $78.42 | $2.04 | $76.38 | 2026-04-01 19:02:20 |
| TXN-01018061 | Square | $81.43 | $2.36 | $79.07 | 2026-04-01 19:00:11 |
| TXN-01012691 | UberEats | $116.71 | $35.01 | $81.70 | 2026-04-01 18:58:58 |
| TXN-01009341 | DoorDash | $151.99 | $45.60 | $106.39 | 2026-04-01 18:58:39 |
| TXN-01015511 | GrubHub | $65.17 | $19.55 | $45.62 | 2026-04-01 18:57:16 |
| TXN-01012855 | UberEats | $58.51 | $17.55 | $40.96 | 2026-04-01 18:56:46 |
| TXN-01018283 | Square | $120.92 | $3.51 | $117.41 | 2026-04-01 18:55:26 |
| TXN-01015772 | Toast | $138.84 | $3.61 | $135.23 | 2026-04-01 18:54:48 |
| TXN-01015640 | GrubHub | $89.62 | $26.89 | $62.73 | 2026-04-01 18:48:35 |
| TXN-01011616 | DoorDash | $122.60 | $36.78 | $85.82 | 2026-04-01 18:45:22 |
| TXN-01014246 | UberEats | $103.78 | $31.13 | $72.65 | 2026-04-01 18:43:15 |
| TXN-01010257 | DoorDash | $158.29 | $47.49 | $110.80 | 2026-04-01 18:43:05 |
| TXN-01009355 | DoorDash | $89.44 | $26.83 | $62.61 | 2026-04-01 18:43:04 |
| TXN-01017760 | Square | $105.87 | $3.07 | $102.80 | 2026-04-01 18:42:22 |
| TXN-01016823 | Toast | $74.39 | $1.93 | $72.46 | 2026-04-01 18:40:31 |
| TXN-01015994 | Toast | $103.59 | $2.69 | $100.90 | 2026-04-01 18:37:39 |
| TXN-01018352 | Square | $140.11 | $4.06 | $136.05 | 2026-04-01 18:33:39 |
| TXN-01014424 | UberEats | $59.39 | $17.82 | $41.57 | 2026-04-01 18:33:14 |
| TXN-01013765 | UberEats | $97.96 | $29.39 | $68.57 | 2026-04-01 18:29:05 |
| TXN-01012032 | DoorDash | $50.03 | $15.01 | $35.02 | 2026-04-01 18:28:10 |
| TXN-01017882 | Square | $57.79 | $1.68 | $56.11 | 2026-04-01 18:25:15 |
| TXN-01012292 | DoorDash | $134.14 | $40.24 | $93.90 | 2026-04-01 18:23:39 |
| TXN-01016814 | Toast | $59.66 | $1.55 | $58.11 | 2026-04-01 18:22:33 |
| TXN-01017120 | Toast | $139.99 | $3.64 | $136.35 | 2026-04-01 18:19:52 |