Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016660 | Toast | $129.26 | $3.36 | $125.90 | 2026-03-09 10:25:52 |
| TXN-01016594 | Toast | $111.92 | $2.91 | $109.01 | 2026-03-09 10:18:07 |
| TXN-01017005 | Toast | $75.24 | $1.96 | $73.28 | 2026-03-09 09:58:36 |
| TXN-01016996 | Toast | $52.81 | $1.37 | $51.44 | 2026-03-09 09:40:05 |
| TXN-01017469 | Toast | $108.90 | $2.83 | $106.07 | 2026-03-09 09:38:38 |
| TXN-01017186 | Toast | $107.84 | $2.80 | $105.04 | 2026-03-09 09:31:16 |
| TXN-01016368 | Toast | $72.75 | $1.89 | $70.86 | 2026-03-09 09:23:50 |
| TXN-01017276 | Toast | $63.79 | $1.66 | $62.13 | 2026-03-09 09:19:21 |
| TXN-01016353 | Toast | $48.19 | $1.25 | $46.94 | 2026-03-09 09:14:14 |
| TXN-01015782 | Toast | $133.04 | $3.46 | $129.58 | 2026-03-08 21:56:11 |
| TXN-01016426 | Toast | $93.27 | $2.43 | $90.84 | 2026-03-08 21:35:13 |
| TXN-01016595 | Toast | $138.96 | $3.61 | $135.35 | 2026-03-08 21:19:43 |
| TXN-01016799 | Toast | $38.96 | $1.01 | $37.95 | 2026-03-08 20:45:16 |
| TXN-01016250 | Toast | $62.51 | $1.63 | $60.88 | 2026-03-08 20:41:57 |
| TXN-01017172 | Toast | $91.31 | $2.37 | $88.94 | 2026-03-08 20:28:10 |
| TXN-01015849 | Toast | $94.62 | $2.46 | $92.16 | 2026-03-08 20:12:36 |
| TXN-01015912 | Toast | $64.83 | $1.69 | $63.14 | 2026-03-08 20:04:51 |
| TXN-01015825 | Toast | $57.13 | $1.49 | $55.64 | 2026-03-08 20:01:40 |
| TXN-01016314 | Toast | $47.46 | $1.23 | $46.23 | 2026-03-08 19:52:53 |
| TXN-01017091 | Toast | $53.05 | $1.38 | $51.67 | 2026-03-08 19:27:54 |
| TXN-01015786 | Toast | $45.43 | $1.18 | $44.25 | 2026-03-08 19:20:04 |
| TXN-01016303 | Toast | $131.94 | $3.43 | $128.51 | 2026-03-08 19:00:34 |
| TXN-01016767 | Toast | $140.49 | $3.65 | $136.84 | 2026-03-08 18:43:05 |
| TXN-01016014 | Toast | $93.27 | $2.43 | $90.84 | 2026-03-08 18:35:52 |
| TXN-01017648 | Toast | $118.51 | $3.08 | $115.43 | 2026-03-08 18:32:35 |