Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013124 | UberEats | $85.95 | $25.79 | $60.16 | 2026-03-14 14:57:18 |
| TXN-01012992 | UberEats | $119.87 | $35.96 | $83.91 | 2026-03-14 14:20:33 |
| TXN-01013885 | UberEats | $46.23 | $13.87 | $32.36 | 2026-03-14 14:07:47 |
| TXN-01013396 | UberEats | $138.91 | $41.67 | $97.24 | 2026-03-14 14:07:41 |
| TXN-01012854 | UberEats | $121.03 | $36.31 | $84.72 | 2026-03-14 13:53:36 |
| TXN-01014226 | UberEats | $108.11 | $32.43 | $75.68 | 2026-03-14 13:47:05 |
| TXN-01014175 | UberEats | $46.42 | $13.93 | $32.49 | 2026-03-14 13:14:32 |
| TXN-01012899 | UberEats | $91.38 | $27.41 | $63.97 | 2026-03-14 12:58:37 |
| TXN-01014317 | UberEats | $105.74 | $31.72 | $74.02 | 2026-03-14 12:57:12 |
| TXN-01013711 | UberEats | $48.99 | $14.70 | $34.29 | 2026-03-14 12:47:35 |
| TXN-01012596 | UberEats | $143.91 | $43.17 | $100.74 | 2026-03-14 12:40:40 |
| TXN-01012901 | UberEats | $137.59 | $41.28 | $96.31 | 2026-03-14 12:36:43 |
| TXN-01013916 | UberEats | $51.77 | $15.53 | $36.24 | 2026-03-14 12:26:21 |
| TXN-01012824 | UberEats | $152.12 | $45.64 | $106.48 | 2026-03-14 12:17:15 |
| TXN-01013615 | UberEats | $104.08 | $31.22 | $72.86 | 2026-03-14 12:10:12 |
| TXN-01012904 | UberEats | $109.14 | $32.74 | $76.40 | 2026-03-14 12:09:17 |
| TXN-01013819 | UberEats | $138.55 | $41.57 | $96.98 | 2026-03-14 12:09:10 |
| TXN-01014636 | UberEats | $44.82 | $13.45 | $31.37 | 2026-03-14 12:07:57 |
| TXN-01012881 | UberEats | $104.73 | $31.42 | $73.31 | 2026-03-14 12:06:11 |
| TXN-01014596 | UberEats | $102.65 | $30.80 | $71.85 | 2026-03-14 11:58:58 |
| TXN-01014641 | UberEats | $86.45 | $25.93 | $60.52 | 2026-03-14 11:58:15 |
| TXN-01012730 | UberEats | $155.00 | $46.50 | $108.50 | 2026-03-14 11:44:17 |
| TXN-01013939 | UberEats | $113.92 | $34.18 | $79.74 | 2026-03-14 11:42:45 |
| TXN-01013481 | UberEats | $75.36 | $22.61 | $52.75 | 2026-03-14 11:40:45 |
| TXN-01012635 | UberEats | $57.12 | $17.14 | $39.98 | 2026-03-14 11:39:27 |