Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014001 | UberEats | $129.09 | $38.73 | $90.36 | 2026-04-01 18:19:36 |
| TXN-01016198 | Toast | $140.49 | $3.65 | $136.84 | 2026-04-01 18:14:25 |
| TXN-01017450 | Toast | $132.56 | $3.45 | $129.11 | 2026-04-01 18:11:41 |
| TXN-01010986 | DoorDash | $78.22 | $23.47 | $54.75 | 2026-04-01 18:10:51 |
| TXN-01018989 | Square | $124.78 | $3.62 | $121.16 | 2026-04-01 18:10:25 |
| TXN-01011110 | DoorDash | $144.73 | $43.42 | $101.31 | 2026-04-01 18:07:19 |
| TXN-01018744 | Square | $74.58 | $2.16 | $72.42 | 2026-04-01 18:07:16 |
| TXN-01018488 | Square | $72.68 | $2.11 | $70.57 | 2026-04-01 18:06:42 |
| TXN-01012147 | DoorDash | $70.55 | $21.16 | $49.39 | 2026-04-01 18:02:39 |
| TXN-01012218 | DoorDash | $120.31 | $36.09 | $84.22 | 2026-04-01 18:00:04 |
| TXN-01012652 | UberEats | $124.85 | $37.45 | $87.40 | 2026-04-01 17:58:14 |
| TXN-01013256 | UberEats | $158.28 | $47.48 | $110.80 | 2026-04-01 17:55:44 |
| TXN-01010706 | DoorDash | $117.98 | $35.39 | $82.59 | 2026-04-01 17:52:51 |
| TXN-01013058 | UberEats | $143.43 | $43.03 | $100.40 | 2026-04-01 17:51:18 |
| TXN-01010102 | DoorDash | $126.92 | $38.08 | $88.84 | 2026-04-01 17:50:37 |
| TXN-01015451 | GrubHub | $85.10 | $25.53 | $59.57 | 2026-04-01 17:50:16 |
| TXN-01014081 | UberEats | $137.41 | $41.22 | $96.19 | 2026-04-01 17:48:36 |
| TXN-01018973 | Square | $64.14 | $1.86 | $62.28 | 2026-04-01 17:48:18 |
| TXN-01010659 | DoorDash | $125.95 | $37.78 | $88.17 | 2026-04-01 17:47:45 |
| TXN-01011936 | DoorDash | $103.43 | $31.03 | $72.40 | 2026-04-01 17:47:02 |
| TXN-01018774 | Square | $144.37 | $4.19 | $140.18 | 2026-04-01 17:46:31 |
| TXN-01014029 | UberEats | $97.76 | $29.33 | $68.43 | 2026-04-01 17:42:46 |
| TXN-01016988 | Toast | $84.61 | $2.20 | $82.41 | 2026-04-01 17:41:47 |
| TXN-01019527 | Clover | $80.78 | $1.94 | $78.84 | 2026-04-01 17:40:53 |
| TXN-01012161 | DoorDash | $107.66 | $32.30 | $75.36 | 2026-04-01 17:35:52 |