Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017171 | Toast | $92.70 | $2.41 | $90.29 | 2026-03-08 18:25:15 |
| TXN-01017303 | Toast | $86.36 | $2.25 | $84.11 | 2026-03-08 18:25:06 |
| TXN-01016961 | Toast | $79.22 | $2.06 | $77.16 | 2026-03-08 18:02:03 |
| TXN-01016708 | Toast | $106.09 | $2.76 | $103.33 | 2026-03-08 17:57:58 |
| TXN-01016598 | Toast | $107.30 | $2.79 | $104.51 | 2026-03-08 17:39:35 |
| TXN-01017235 | Toast | $118.26 | $3.07 | $115.19 | 2026-03-08 17:26:51 |
| TXN-01017403 | Toast | $120.98 | $3.15 | $117.83 | 2026-03-08 17:17:46 |
| TXN-01016188 | Toast | $121.39 | $3.16 | $118.23 | 2026-03-08 17:12:05 |
| TXN-01016627 | Toast | $125.54 | $3.26 | $122.28 | 2026-03-08 17:08:26 |
| TXN-01015819 | Toast | $73.86 | $1.92 | $71.94 | 2026-03-08 16:24:36 |
| TXN-01017540 | Toast | $102.73 | $2.67 | $100.06 | 2026-03-08 16:16:35 |
| TXN-01016998 | Toast | $64.15 | $1.67 | $62.48 | 2026-03-08 15:33:33 |
| TXN-01016139 | Toast | $135.10 | $3.51 | $131.59 | 2026-03-08 15:33:06 |
| TXN-01017007 | Toast | $72.41 | $1.88 | $70.53 | 2026-03-08 15:23:40 |
| TXN-01016535 | Toast | $51.94 | $1.35 | $50.59 | 2026-03-08 15:12:05 |
| TXN-01015826 | Toast | $47.58 | $1.24 | $46.34 | 2026-03-08 15:10:37 |
| TXN-01017441 | Toast | $104.44 | $2.72 | $101.72 | 2026-03-08 14:58:57 |
| TXN-01017169 | Toast | $42.89 | $1.12 | $41.77 | 2026-03-08 14:48:27 |
| TXN-01016282 | Toast | $104.00 | $2.70 | $101.30 | 2026-03-08 14:44:35 |
| TXN-01017383 | Toast | $142.66 | $3.71 | $138.95 | 2026-03-08 14:42:46 |
| TXN-01015761 | Toast | $128.23 | $3.33 | $124.90 | 2026-03-08 14:33:38 |
| TXN-01017593 | Toast | $46.52 | $1.21 | $45.31 | 2026-03-08 14:25:58 |
| TXN-01016361 | Toast | $92.24 | $2.40 | $89.84 | 2026-03-08 14:09:17 |
| TXN-01016736 | Toast | $121.28 | $3.15 | $118.13 | 2026-03-08 13:47:28 |
| TXN-01016437 | Toast | $114.81 | $2.99 | $111.82 | 2026-03-08 13:34:33 |