Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014371 | UberEats | $140.73 | $42.22 | $98.51 | 2026-03-14 11:27:06 |
| TXN-01013570 | UberEats | $69.69 | $20.91 | $48.78 | 2026-03-14 11:22:58 |
| TXN-01013355 | UberEats | $89.26 | $26.78 | $62.48 | 2026-03-14 11:19:01 |
| TXN-01013064 | UberEats | $63.64 | $19.09 | $44.55 | 2026-03-14 11:15:19 |
| TXN-01013971 | UberEats | $136.98 | $41.09 | $95.89 | 2026-03-14 11:14:34 |
| TXN-01013273 | UberEats | $127.40 | $38.22 | $89.18 | 2026-03-14 10:19:52 |
| TXN-01013191 | UberEats | $153.49 | $46.05 | $107.44 | 2026-03-14 10:05:54 |
| TXN-01014639 | UberEats | $115.15 | $34.55 | $80.60 | 2026-03-14 09:53:14 |
| TXN-01014143 | UberEats | $115.32 | $34.60 | $80.72 | 2026-03-14 09:33:34 |
| TXN-01012684 | UberEats | $77.81 | $23.34 | $54.47 | 2026-03-14 09:27:50 |
| TXN-01014254 | UberEats | $109.12 | $32.74 | $76.38 | 2026-03-14 09:10:31 |
| TXN-01013706 | UberEats | $59.60 | $17.88 | $41.72 | 2026-03-14 08:53:41 |
| TXN-01013156 | UberEats | $150.67 | $45.20 | $105.47 | 2026-03-14 08:29:41 |
| TXN-01014138 | UberEats | $51.42 | $15.43 | $35.99 | 2026-03-14 07:21:32 |
| TXN-01012917 | UberEats | $115.90 | $34.77 | $81.13 | 2026-03-13 23:28:24 |
| TXN-01012916 | UberEats | $98.21 | $29.46 | $68.75 | 2026-03-13 23:18:41 |
| TXN-01013770 | UberEats | $107.94 | $32.38 | $75.56 | 2026-03-13 23:10:06 |
| TXN-01013696 | UberEats | $65.00 | $19.50 | $45.50 | 2026-03-13 22:29:36 |
| TXN-01014090 | UberEats | $127.63 | $38.29 | $89.34 | 2026-03-13 21:54:51 |
| TXN-01014058 | UberEats | $115.05 | $34.52 | $80.53 | 2026-03-13 21:47:17 |
| TXN-01013045 | UberEats | $47.36 | $14.21 | $33.15 | 2026-03-13 21:45:38 |
| TXN-01013913 | UberEats | $128.28 | $38.48 | $89.80 | 2026-03-13 21:21:43 |
| TXN-01012695 | UberEats | $65.51 | $19.65 | $45.86 | 2026-03-13 21:04:33 |
| TXN-01013272 | UberEats | $126.66 | $38.00 | $88.66 | 2026-03-13 20:51:31 |
| TXN-01013089 | UberEats | $66.59 | $19.98 | $46.61 | 2026-03-13 20:51:28 |