Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016731 | Toast | $56.11 | $1.46 | $54.65 | 2026-04-01 17:32:29 |
| TXN-01012986 | UberEats | $52.24 | $15.67 | $36.57 | 2026-04-01 17:31:22 |
| TXN-01009951 | DoorDash | $90.17 | $27.05 | $63.12 | 2026-04-01 17:30:18 |
| TXN-01018912 | Square | $142.07 | $4.12 | $137.95 | 2026-04-01 17:26:27 |
| TXN-01016153 | Toast | $136.71 | $3.55 | $133.16 | 2026-04-01 17:25:47 |
| TXN-01014736 | GrubHub | $76.75 | $23.02 | $53.73 | 2026-04-01 17:23:59 |
| TXN-01016325 | Toast | $109.27 | $2.84 | $106.43 | 2026-04-01 17:23:57 |
| TXN-01010552 | DoorDash | $43.95 | $13.19 | $30.76 | 2026-04-01 17:22:44 |
| TXN-01009638 | DoorDash | $77.20 | $23.16 | $54.04 | 2026-04-01 17:19:51 |
| TXN-01013667 | UberEats | $112.67 | $33.80 | $78.87 | 2026-04-01 17:13:45 |
| TXN-01013578 | UberEats | $117.68 | $35.30 | $82.38 | 2026-04-01 17:13:11 |
| TXN-01015333 | GrubHub | $66.99 | $20.10 | $46.89 | 2026-04-01 17:12:43 |
| TXN-01017068 | Toast | $93.73 | $2.44 | $91.29 | 2026-04-01 17:12:29 |
| TXN-01010152 | DoorDash | $71.09 | $21.33 | $49.76 | 2026-04-01 17:11:55 |
| TXN-01017748 | Square | $119.07 | $3.45 | $115.62 | 2026-04-01 17:07:57 |
| TXN-01019592 | Clover | $89.03 | $2.14 | $86.89 | 2026-04-01 17:05:12 |
| TXN-01018747 | Square | $102.64 | $2.98 | $99.66 | 2026-04-01 17:02:22 |
| TXN-01011960 | DoorDash | $50.19 | $15.06 | $35.13 | 2026-04-01 16:57:55 |
| TXN-01013964 | UberEats | $44.61 | $13.38 | $31.23 | 2026-04-01 16:57:28 |
| TXN-01015659 | GrubHub | $56.56 | $16.97 | $39.59 | 2026-04-01 16:56:25 |
| TXN-01010320 | DoorDash | $107.41 | $32.22 | $75.19 | 2026-04-01 16:47:26 |
| TXN-01011337 | DoorDash | $47.89 | $14.37 | $33.52 | 2026-04-01 16:35:10 |
| TXN-01010176 | DoorDash | $72.62 | $21.79 | $50.83 | 2026-04-01 16:34:18 |
| TXN-01015508 | GrubHub | $125.12 | $37.54 | $87.58 | 2026-04-01 16:29:18 |
| TXN-01011823 | DoorDash | $107.69 | $32.31 | $75.38 | 2026-04-01 16:25:22 |