Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010179 | DoorDash | $116.12 | $34.84 | $81.28 | 2026-03-19 10:37:22 |
| TXN-01011174 | DoorDash | $68.23 | $20.47 | $47.76 | 2026-03-19 10:36:02 |
| TXN-01009804 | DoorDash | $129.29 | $38.79 | $90.50 | 2026-03-19 10:26:11 |
| TXN-01009994 | DoorDash | $82.46 | $24.74 | $57.72 | 2026-03-19 10:05:30 |
| TXN-01010740 | DoorDash | $90.14 | $27.04 | $63.10 | 2026-03-19 09:53:21 |
| TXN-01011862 | DoorDash | $124.66 | $37.40 | $87.26 | 2026-03-19 09:42:47 |
| TXN-01010898 | DoorDash | $131.78 | $39.53 | $92.25 | 2026-03-19 09:34:37 |
| TXN-01010040 | DoorDash | $89.78 | $26.93 | $62.85 | 2026-03-19 09:24:09 |
| TXN-01010524 | DoorDash | $119.80 | $35.94 | $83.86 | 2026-03-19 09:22:30 |
| TXN-01010789 | DoorDash | $80.39 | $24.12 | $56.27 | 2026-03-19 07:17:10 |
| TXN-01010209 | DoorDash | $150.80 | $45.24 | $105.56 | 2026-03-19 07:13:31 |
| TXN-01009834 | DoorDash | $106.74 | $32.02 | $74.72 | 2026-03-18 22:55:59 |
| TXN-01009867 | DoorDash | $137.75 | $41.32 | $96.43 | 2026-03-18 22:48:53 |
| TXN-01011853 | DoorDash | $91.60 | $27.48 | $64.12 | 2026-03-18 21:56:34 |
| TXN-01011918 | DoorDash | $47.81 | $14.34 | $33.47 | 2026-03-18 20:59:23 |
| TXN-01009429 | DoorDash | $119.79 | $35.94 | $83.85 | 2026-03-18 20:46:09 |
| TXN-01012201 | DoorDash | $142.01 | $42.60 | $99.41 | 2026-03-18 20:41:58 |
| TXN-01012325 | DoorDash | $47.36 | $14.21 | $33.15 | 2026-03-18 20:40:57 |
| TXN-01010417 | DoorDash | $103.18 | $30.95 | $72.23 | 2026-03-18 20:28:39 |
| TXN-01010847 | DoorDash | $60.86 | $18.26 | $42.60 | 2026-03-18 20:23:02 |
| TXN-01010868 | DoorDash | $151.12 | $45.34 | $105.78 | 2026-03-18 20:21:19 |
| TXN-01011631 | DoorDash | $130.98 | $39.29 | $91.69 | 2026-03-18 20:10:42 |
| TXN-01009578 | DoorDash | $94.28 | $28.28 | $66.00 | 2026-03-18 19:58:10 |
| TXN-01010414 | DoorDash | $149.47 | $44.84 | $104.63 | 2026-03-18 19:47:42 |
| TXN-01012045 | DoorDash | $61.77 | $18.53 | $43.24 | 2026-03-18 19:34:24 |