Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1928 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$175,199.32
Filtered tolls
$4,555.26
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016202 | Toast | $55.45 | $1.44 | $54.01 | 2026-03-08 13:32:11 |
| TXN-01016584 | Toast | $141.14 | $3.67 | $137.47 | 2026-03-08 13:30:32 |
| TXN-01016820 | Toast | $114.70 | $2.98 | $111.72 | 2026-03-08 13:26:12 |
| TXN-01015864 | Toast | $68.79 | $1.79 | $67.00 | 2026-03-08 13:12:58 |
| TXN-01016261 | Toast | $82.92 | $2.16 | $80.76 | 2026-03-08 13:05:34 |
| TXN-01016354 | Toast | $85.15 | $2.21 | $82.94 | 2026-03-08 12:53:56 |
| TXN-01017178 | Toast | $77.17 | $2.01 | $75.16 | 2026-03-08 12:42:15 |
| TXN-01016726 | Toast | $128.19 | $3.33 | $124.86 | 2026-03-08 12:32:50 |
| TXN-01017481 | Toast | $110.68 | $2.88 | $107.80 | 2026-03-08 12:28:14 |
| TXN-01015857 | Toast | $70.95 | $1.84 | $69.11 | 2026-03-08 12:23:23 |
| TXN-01016011 | Toast | $60.89 | $1.58 | $59.31 | 2026-03-08 12:20:42 |
| TXN-01016193 | Toast | $92.25 | $2.40 | $89.85 | 2026-03-08 12:20:39 |
| TXN-01016774 | Toast | $94.42 | $2.45 | $91.97 | 2026-03-08 12:18:57 |
| TXN-01016711 | Toast | $39.81 | $1.04 | $38.77 | 2026-03-08 12:15:47 |
| TXN-01016515 | Toast | $109.04 | $2.84 | $106.20 | 2026-03-08 12:06:16 |
| TXN-01017240 | Toast | $47.25 | $1.23 | $46.02 | 2026-03-08 11:59:33 |
| TXN-01016431 | Toast | $125.95 | $3.27 | $122.68 | 2026-03-08 11:54:48 |
| TXN-01017300 | Toast | $70.33 | $1.83 | $68.50 | 2026-03-08 11:40:17 |
| TXN-01017385 | Toast | $44.64 | $1.16 | $43.48 | 2026-03-08 11:39:33 |
| TXN-01016125 | Toast | $63.10 | $1.64 | $61.46 | 2026-03-08 11:23:13 |
| TXN-01016575 | Toast | $44.61 | $1.16 | $43.45 | 2026-03-08 11:11:12 |
| TXN-01017436 | Toast | $92.55 | $2.41 | $90.14 | 2026-03-08 10:26:34 |
| TXN-01015954 | Toast | $106.62 | $2.77 | $103.85 | 2026-03-08 10:21:44 |
| TXN-01016135 | Toast | $119.65 | $3.11 | $116.54 | 2026-03-08 10:18:26 |
| TXN-01016658 | Toast | $130.86 | $3.40 | $127.46 | 2026-03-08 09:43:18 |