Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014204 | UberEats | $46.78 | $14.03 | $32.75 | 2026-03-13 20:48:34 |
| TXN-01013290 | UberEats | $102.46 | $30.74 | $71.72 | 2026-03-13 19:59:54 |
| TXN-01012559 | UberEats | $107.00 | $32.10 | $74.90 | 2026-03-13 19:18:53 |
| TXN-01013364 | UberEats | $124.76 | $37.43 | $87.33 | 2026-03-13 19:17:41 |
| TXN-01013648 | UberEats | $107.43 | $32.23 | $75.20 | 2026-03-13 19:12:29 |
| TXN-01014465 | UberEats | $89.17 | $26.75 | $62.42 | 2026-03-13 18:56:45 |
| TXN-01012406 | UberEats | $87.74 | $26.32 | $61.42 | 2026-03-13 18:45:25 |
| TXN-01013258 | UberEats | $122.41 | $36.72 | $85.69 | 2026-03-13 18:37:30 |
| TXN-01013011 | UberEats | $127.64 | $38.29 | $89.35 | 2026-03-13 18:35:53 |
| TXN-01013132 | UberEats | $82.01 | $24.60 | $57.41 | 2026-03-13 18:30:13 |
| TXN-01013104 | UberEats | $136.47 | $40.94 | $95.53 | 2026-03-13 18:21:52 |
| TXN-01014044 | UberEats | $147.60 | $44.28 | $103.32 | 2026-03-13 18:17:31 |
| TXN-01013476 | UberEats | $65.87 | $19.76 | $46.11 | 2026-03-13 18:14:49 |
| TXN-01014141 | UberEats | $133.53 | $40.06 | $93.47 | 2026-03-13 17:52:22 |
| TXN-01012619 | UberEats | $107.92 | $32.38 | $75.54 | 2026-03-13 17:04:39 |
| TXN-01012674 | UberEats | $141.65 | $42.49 | $99.16 | 2026-03-13 17:03:45 |
| TXN-01013054 | UberEats | $117.30 | $35.19 | $82.11 | 2026-03-13 16:54:29 |
| TXN-01014457 | UberEats | $107.27 | $32.18 | $75.09 | 2026-03-13 16:43:36 |
| TXN-01014482 | UberEats | $124.38 | $37.31 | $87.07 | 2026-03-13 16:24:45 |
| TXN-01014507 | UberEats | $146.45 | $43.93 | $102.52 | 2026-03-13 16:18:19 |
| TXN-01012375 | UberEats | $156.04 | $46.81 | $109.23 | 2026-03-13 16:04:27 |
| TXN-01013199 | UberEats | $56.40 | $16.92 | $39.48 | 2026-03-13 15:49:21 |
| TXN-01012806 | UberEats | $85.91 | $25.77 | $60.14 | 2026-03-13 15:47:03 |
| TXN-01013231 | UberEats | $131.16 | $39.35 | $91.81 | 2026-03-13 15:43:07 |
| TXN-01013094 | UberEats | $156.81 | $47.04 | $109.77 | 2026-03-13 14:57:18 |