Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013957 | UberEats | $110.77 | $33.23 | $77.54 | 2026-03-13 14:37:15 |
| TXN-01013716 | UberEats | $96.71 | $29.01 | $67.70 | 2026-03-13 14:29:24 |
| TXN-01014376 | UberEats | $50.35 | $15.11 | $35.24 | 2026-03-13 13:58:43 |
| TXN-01014660 | UberEats | $133.82 | $40.15 | $93.67 | 2026-03-13 13:56:29 |
| TXN-01013617 | UberEats | $129.60 | $38.88 | $90.72 | 2026-03-13 13:55:59 |
| TXN-01014486 | UberEats | $119.97 | $35.99 | $83.98 | 2026-03-13 13:53:38 |
| TXN-01013858 | UberEats | $77.62 | $23.29 | $54.33 | 2026-03-13 13:34:27 |
| TXN-01012461 | UberEats | $48.56 | $14.57 | $33.99 | 2026-03-13 13:10:45 |
| TXN-01013847 | UberEats | $81.00 | $24.30 | $56.70 | 2026-03-13 12:53:52 |
| TXN-01013998 | UberEats | $130.08 | $39.02 | $91.06 | 2026-03-13 12:49:28 |
| TXN-01014615 | UberEats | $155.62 | $46.69 | $108.93 | 2026-03-13 12:46:59 |
| TXN-01013860 | UberEats | $151.05 | $45.32 | $105.73 | 2026-03-13 12:42:10 |
| TXN-01013596 | UberEats | $88.72 | $26.62 | $62.10 | 2026-03-13 12:42:05 |
| TXN-01013433 | UberEats | $144.41 | $43.32 | $101.09 | 2026-03-13 12:41:14 |
| TXN-01013927 | UberEats | $123.83 | $37.15 | $86.68 | 2026-03-13 12:19:04 |
| TXN-01014244 | UberEats | $150.93 | $45.28 | $105.65 | 2026-03-13 12:16:37 |
| TXN-01014406 | UberEats | $151.97 | $45.59 | $106.38 | 2026-03-13 12:11:08 |
| TXN-01012879 | UberEats | $140.49 | $42.15 | $98.34 | 2026-03-13 12:10:20 |
| TXN-01014224 | UberEats | $156.14 | $46.84 | $109.30 | 2026-03-13 12:08:08 |
| TXN-01013567 | UberEats | $138.57 | $41.57 | $97.00 | 2026-03-13 12:06:45 |
| TXN-01012961 | UberEats | $76.12 | $22.84 | $53.28 | 2026-03-13 12:05:22 |
| TXN-01014290 | UberEats | $151.79 | $45.54 | $106.25 | 2026-03-13 12:00:21 |
| TXN-01014405 | UberEats | $127.21 | $38.16 | $89.05 | 2026-03-13 12:00:03 |
| TXN-01013637 | UberEats | $107.27 | $32.18 | $75.09 | 2026-03-13 11:50:49 |
| TXN-01013966 | UberEats | $49.05 | $14.71 | $34.34 | 2026-03-13 11:46:27 |