Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 · industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
— that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr · 30.0% rate
UberEats $868,289/yr · 30.0% rate
GrubHub $395,689/yr · 30.0% rate
Toast $55,422/yr · 2.6% rate
Square $47,831/yr · 2.9% rate
Clover $23,004/yr · 2.4% rate
The four levers · toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof · last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01016987 | Toast | $59.53 | $1.55 | $57.98 | 2026-04-01 15:00:11 |
| TXN-01017779 | Square | $129.50 | $3.76 | $125.74 | 2026-04-01 14:57:58 |
| TXN-01019689 | Clover | $120.89 | $2.90 | $117.99 | 2026-04-01 14:56:30 |
| TXN-01017515 | Toast | $44.84 | $1.17 | $43.67 | 2026-04-01 14:55:38 |
| TXN-01019567 | Clover | $91.37 | $2.19 | $89.18 | 2026-04-01 14:54:06 |
| TXN-01010452 | DoorDash | $82.23 | $24.67 | $57.56 | 2026-04-01 14:51:14 |
| TXN-01015061 | GrubHub | $107.84 | $32.35 | $75.49 | 2026-04-01 14:50:28 |
| TXN-01017099 | Toast | $59.09 | $1.54 | $57.55 | 2026-04-01 14:46:07 |
| TXN-01009607 | DoorDash | $131.74 | $39.52 | $92.22 | 2026-04-01 14:43:57 |
| TXN-01010039 | DoorDash | $109.68 | $32.90 | $76.78 | 2026-04-01 14:41:06 |
| TXN-01016276 | Toast | $66.72 | $1.73 | $64.99 | 2026-04-01 14:40:54 |
| TXN-01012617 | UberEats | $88.62 | $26.59 | $62.03 | 2026-04-01 14:38:27 |
| TXN-01011396 | DoorDash | $119.19 | $35.76 | $83.43 | 2026-04-01 14:34:20 |
| TXN-01018175 | Square | $140.46 | $4.07 | $136.39 | 2026-04-01 14:33:05 |
| TXN-01015543 | GrubHub | $118.12 | $35.44 | $82.68 | 2026-04-01 14:23:35 |
| TXN-01013599 | UberEats | $81.55 | $24.46 | $57.09 | 2026-04-01 14:13:57 |
| TXN-01011235 | DoorDash | $154.11 | $46.23 | $107.88 | 2026-04-01 14:11:20 |
| TXN-01015004 | GrubHub | $85.85 | $25.75 | $60.10 | 2026-04-01 14:10:17 |
| TXN-01014367 | UberEats | $57.57 | $17.27 | $40.30 | 2026-04-01 14:10:13 |
| TXN-01019695 | Clover | $135.04 | $3.24 | $131.80 | 2026-04-01 14:09:33 |
| TXN-01014247 | UberEats | $44.37 | $13.31 | $31.06 | 2026-04-01 14:08:46 |
| TXN-01019379 | Clover | $53.69 | $1.29 | $52.40 | 2026-04-01 14:08:46 |
| TXN-01012907 | UberEats | $122.52 | $36.76 | $85.76 | 2026-04-01 14:07:24 |
| TXN-01018435 | Square | $118.96 | $3.45 | $115.51 | 2026-04-01 14:07:01 |
| TXN-01016623 | Toast | $70.22 | $1.83 | $68.39 | 2026-04-01 14:06:53 |