Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013656 | UberEats | $123.87 | $37.16 | $86.71 | 2026-03-13 11:41:27 |
| TXN-01014493 | UberEats | $103.34 | $31.00 | $72.34 | 2026-03-13 11:39:46 |
| TXN-01014257 | UberEats | $121.58 | $36.47 | $85.11 | 2026-03-13 11:38:35 |
| TXN-01012370 | UberEats | $89.22 | $26.77 | $62.45 | 2026-03-13 11:32:01 |
| TXN-01012492 | UberEats | $85.86 | $25.76 | $60.10 | 2026-03-13 11:29:31 |
| TXN-01013627 | UberEats | $52.06 | $15.62 | $36.44 | 2026-03-13 11:26:19 |
| TXN-01013388 | UberEats | $64.86 | $19.46 | $45.40 | 2026-03-13 11:19:47 |
| TXN-01012738 | UberEats | $46.37 | $13.91 | $32.46 | 2026-03-13 11:06:29 |
| TXN-01012830 | UberEats | $121.87 | $36.56 | $85.31 | 2026-03-13 11:03:53 |
| TXN-01012792 | UberEats | $128.86 | $38.66 | $90.20 | 2026-03-13 10:45:19 |
| TXN-01013791 | UberEats | $131.25 | $39.38 | $91.87 | 2026-03-13 10:14:49 |
| TXN-01014007 | UberEats | $134.97 | $40.49 | $94.48 | 2026-03-13 10:04:55 |
| TXN-01014335 | UberEats | $121.47 | $36.44 | $85.03 | 2026-03-13 09:38:29 |
| TXN-01012720 | UberEats | $82.05 | $24.61 | $57.44 | 2026-03-13 08:00:43 |
| TXN-01013306 | UberEats | $66.10 | $19.83 | $46.27 | 2026-03-13 07:46:37 |
| TXN-01012781 | UberEats | $80.95 | $24.29 | $56.66 | 2026-03-12 23:36:44 |
| TXN-01013055 | UberEats | $132.84 | $39.85 | $92.99 | 2026-03-12 21:49:11 |
| TXN-01012491 | UberEats | $151.89 | $45.57 | $106.32 | 2026-03-12 21:33:14 |
| TXN-01014071 | UberEats | $107.47 | $32.24 | $75.23 | 2026-03-12 20:45:01 |
| TXN-01013888 | UberEats | $140.21 | $42.06 | $98.15 | 2026-03-12 20:17:33 |
| TXN-01012519 | UberEats | $141.91 | $42.57 | $99.34 | 2026-03-12 20:15:34 |
| TXN-01014258 | UberEats | $150.76 | $45.23 | $105.53 | 2026-03-12 19:53:29 |
| TXN-01013358 | UberEats | $98.80 | $29.64 | $69.16 | 2026-03-12 19:42:44 |
| TXN-01013321 | UberEats | $157.19 | $47.16 | $110.03 | 2026-03-12 19:32:03 |
| TXN-01013519 | UberEats | $126.44 | $37.93 | $88.51 | 2026-03-12 19:29:11 |