Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018348 | Square | $52.72 | $1.53 | $51.19 | 2026-04-06 15:43:43 |
| TXN-01016342 | Toast | $99.46 | $2.59 | $96.87 | 2026-04-06 15:38:38 |
| TXN-01016328 | Toast | $112.07 | $2.91 | $109.16 | 2026-04-06 15:37:45 |
| TXN-01011562 | DoorDash | $147.54 | $44.26 | $103.28 | 2026-04-06 15:34:00 |
| TXN-01019052 | Square | $80.33 | $2.33 | $78.00 | 2026-04-06 15:31:55 |
| TXN-01014275 | UberEats | $77.94 | $23.38 | $54.56 | 2026-04-06 15:31:15 |
| TXN-01019368 | Clover | $50.22 | $1.21 | $49.01 | 2026-04-06 15:30:53 |
| TXN-01018346 | Square | $112.26 | $3.26 | $109.00 | 2026-04-06 15:27:48 |
| TXN-01014875 | GrubHub | $128.13 | $38.44 | $89.69 | 2026-04-06 15:25:32 |
| TXN-01016974 | Toast | $114.01 | $2.96 | $111.05 | 2026-04-06 15:22:31 |
| TXN-01014096 | UberEats | $63.91 | $19.17 | $44.74 | 2026-04-06 15:14:27 |
| TXN-01015010 | GrubHub | $112.65 | $33.80 | $78.85 | 2026-04-06 15:13:48 |
| TXN-01013265 | UberEats | $151.92 | $45.58 | $106.34 | 2026-04-06 15:12:43 |
| TXN-01014691 | GrubHub | $132.72 | $39.82 | $92.90 | 2026-04-06 15:10:28 |
| TXN-01017511 | Toast | $98.70 | $2.57 | $96.13 | 2026-04-06 15:08:18 |
| TXN-01013808 | UberEats | $59.95 | $17.98 | $41.97 | 2026-04-06 15:06:33 |
| TXN-01017635 | Toast | $66.57 | $1.73 | $64.84 | 2026-04-06 15:04:34 |
| TXN-01009396 | DoorDash | $77.42 | $23.23 | $54.19 | 2026-04-06 15:03:14 |
| TXN-01019514 | Clover | $97.22 | $2.33 | $94.89 | 2026-04-06 15:01:07 |
| TXN-01014967 | GrubHub | $56.52 | $16.96 | $39.56 | 2026-04-06 15:00:21 |
| TXN-01016331 | Toast | $134.25 | $3.49 | $130.76 | 2026-04-06 15:00:11 |
| TXN-01015493 | GrubHub | $149.22 | $44.77 | $104.45 | 2026-04-06 14:59:23 |
| TXN-01017498 | Toast | $82.17 | $2.14 | $80.03 | 2026-04-06 14:55:54 |
| TXN-01009783 | DoorDash | $87.45 | $26.23 | $61.22 | 2026-04-06 14:47:16 |
| TXN-01013831 | UberEats | $60.26 | $18.08 | $42.18 | 2026-04-06 14:38:36 |