Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019910 | Clover | $106.12 | $2.55 | $103.57 | 2026-03-31 14:56:57 |
| TXN-01019488 | Clover | $105.69 | $2.54 | $103.15 | 2026-03-31 14:21:43 |
| TXN-01019428 | Clover | $41.67 | $1.00 | $40.67 | 2026-03-31 14:14:58 |
| TXN-01019506 | Clover | $120.46 | $2.89 | $117.57 | 2026-03-31 14:11:00 |
| TXN-01019959 | Clover | $63.66 | $1.53 | $62.13 | 2026-03-31 14:10:10 |
| TXN-01019716 | Clover | $104.77 | $2.51 | $102.26 | 2026-03-31 13:26:24 |
| TXN-01019649 | Clover | $102.21 | $2.45 | $99.76 | 2026-03-31 13:08:18 |
| TXN-01019548 | Clover | $77.58 | $1.86 | $75.72 | 2026-03-31 13:05:19 |
| TXN-01019823 | Clover | $131.51 | $3.16 | $128.35 | 2026-03-31 11:54:30 |
| TXN-01019398 | Clover | $88.69 | $2.13 | $86.56 | 2026-03-31 11:52:34 |
| TXN-01019408 | Clover | $66.44 | $1.59 | $64.85 | 2026-03-31 10:58:11 |
| TXN-01019648 | Clover | $66.04 | $1.58 | $64.46 | 2026-03-31 08:30:16 |
| TXN-01019274 | Clover | $41.57 | $1.00 | $40.57 | 2026-03-30 23:37:18 |
| TXN-01019332 | Clover | $53.31 | $1.28 | $52.03 | 2026-03-30 21:52:16 |
| TXN-01019533 | Clover | $47.69 | $1.14 | $46.55 | 2026-03-30 20:04:54 |
| TXN-01019322 | Clover | $42.57 | $1.02 | $41.55 | 2026-03-30 19:59:06 |
| TXN-01019207 | Clover | $112.40 | $2.70 | $109.70 | 2026-03-30 19:47:17 |
| TXN-01019877 | Clover | $101.57 | $2.44 | $99.13 | 2026-03-30 19:40:35 |
| TXN-01019819 | Clover | $143.52 | $3.44 | $140.08 | 2026-03-30 18:57:09 |
| TXN-01019785 | Clover | $63.18 | $1.52 | $61.66 | 2026-03-30 18:30:08 |
| TXN-01019686 | Clover | $47.61 | $1.14 | $46.47 | 2026-03-30 18:24:37 |
| TXN-01019931 | Clover | $79.18 | $1.90 | $77.28 | 2026-03-30 17:21:32 |
| TXN-01019373 | Clover | $58.18 | $1.40 | $56.78 | 2026-03-30 17:17:15 |
| TXN-01019294 | Clover | $82.75 | $1.99 | $80.76 | 2026-03-30 16:49:21 |
| TXN-01019831 | Clover | $56.80 | $1.36 | $55.44 | 2026-03-30 16:29:10 |