Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011279 | DoorDash | $128.91 | $38.67 | $90.24 | 2026-04-05 12:43:56 |
| TXN-01009892 | DoorDash | $100.15 | $30.05 | $70.10 | 2026-04-05 12:39:53 |
| TXN-01010745 | DoorDash | $100.14 | $30.04 | $70.10 | 2026-04-05 12:32:56 |
| TXN-01010811 | DoorDash | $105.64 | $31.69 | $73.95 | 2026-04-05 12:27:23 |
| TXN-01010339 | DoorDash | $92.83 | $27.85 | $64.98 | 2026-04-05 12:24:52 |
| TXN-01009407 | DoorDash | $46.91 | $14.07 | $32.84 | 2026-04-05 12:24:34 |
| TXN-01009451 | DoorDash | $92.29 | $27.69 | $64.60 | 2026-04-05 12:23:29 |
| TXN-01012165 | DoorDash | $104.73 | $31.42 | $73.31 | 2026-04-05 12:16:24 |
| TXN-01010725 | DoorDash | $78.50 | $23.55 | $54.95 | 2026-04-05 12:15:04 |
| TXN-01011551 | DoorDash | $51.81 | $15.54 | $36.27 | 2026-04-05 12:14:48 |
| TXN-01011257 | DoorDash | $154.13 | $46.24 | $107.89 | 2026-04-05 12:07:10 |
| TXN-01010595 | DoorDash | $68.38 | $20.51 | $47.87 | 2026-04-05 12:06:36 |
| TXN-01012072 | DoorDash | $140.95 | $42.28 | $98.67 | 2026-04-05 12:04:56 |
| TXN-01010640 | DoorDash | $63.46 | $19.04 | $44.42 | 2026-04-05 11:52:24 |
| TXN-01010992 | DoorDash | $90.00 | $27.00 | $63.00 | 2026-04-05 11:47:28 |
| TXN-01011798 | DoorDash | $133.86 | $40.16 | $93.70 | 2026-04-05 11:46:08 |
| TXN-01011391 | DoorDash | $87.91 | $26.37 | $61.54 | 2026-04-05 11:28:13 |
| TXN-01011401 | DoorDash | $128.91 | $38.67 | $90.24 | 2026-04-05 11:23:57 |
| TXN-01010042 | DoorDash | $65.71 | $19.71 | $46.00 | 2026-04-05 11:08:54 |
| TXN-01010208 | DoorDash | $93.54 | $28.06 | $65.48 | 2026-04-05 11:07:39 |
| TXN-01011575 | DoorDash | $114.98 | $34.49 | $80.49 | 2026-04-05 11:05:35 |
| TXN-01010947 | DoorDash | $46.38 | $13.91 | $32.47 | 2026-04-05 10:50:20 |
| TXN-01012240 | DoorDash | $157.34 | $47.20 | $110.14 | 2026-04-05 10:44:53 |
| TXN-01009567 | DoorDash | $119.29 | $35.79 | $83.50 | 2026-04-05 10:23:43 |
| TXN-01009597 | DoorDash | $154.06 | $46.22 | $107.84 | 2026-04-05 09:08:58 |