Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015403 | GrubHub | $148.52 | $44.56 | $103.96 | 2026-04-02 13:07:14 |
| TXN-01014927 | GrubHub | $72.80 | $21.84 | $50.96 | 2026-04-02 12:56:05 |
| TXN-01015266 | GrubHub | $140.01 | $42.00 | $98.01 | 2026-04-02 12:18:54 |
| TXN-01014873 | GrubHub | $111.73 | $33.52 | $78.21 | 2026-04-02 12:16:02 |
| TXN-01014720 | GrubHub | $105.66 | $31.70 | $73.96 | 2026-04-02 12:07:19 |
| TXN-01015277 | GrubHub | $112.27 | $33.68 | $78.59 | 2026-04-02 12:00:39 |
| TXN-01015112 | GrubHub | $60.83 | $18.25 | $42.58 | 2026-04-02 11:57:56 |
| TXN-01015514 | GrubHub | $132.91 | $39.87 | $93.04 | 2026-04-02 11:48:47 |
| TXN-01015078 | GrubHub | $135.91 | $40.77 | $95.14 | 2026-04-02 11:11:13 |
| TXN-01015270 | GrubHub | $105.13 | $31.54 | $73.59 | 2026-04-02 08:10:49 |
| TXN-01014853 | GrubHub | $131.56 | $39.47 | $92.09 | 2026-04-01 23:48:46 |
| TXN-01015729 | GrubHub | $99.32 | $29.80 | $69.52 | 2026-04-01 23:26:37 |
| TXN-01015452 | GrubHub | $132.92 | $39.88 | $93.04 | 2026-04-01 22:01:19 |
| TXN-01014928 | GrubHub | $94.98 | $28.49 | $66.49 | 2026-04-01 21:47:03 |
| TXN-01015455 | GrubHub | $129.90 | $38.97 | $90.93 | 2026-04-01 19:20:19 |
| TXN-01015511 | GrubHub | $65.17 | $19.55 | $45.62 | 2026-04-01 18:57:16 |
| TXN-01015640 | GrubHub | $89.62 | $26.89 | $62.73 | 2026-04-01 18:48:35 |
| TXN-01015451 | GrubHub | $85.10 | $25.53 | $59.57 | 2026-04-01 17:50:16 |
| TXN-01014736 | GrubHub | $76.75 | $23.02 | $53.73 | 2026-04-01 17:23:59 |
| TXN-01015333 | GrubHub | $66.99 | $20.10 | $46.89 | 2026-04-01 17:12:43 |
| TXN-01015659 | GrubHub | $56.56 | $16.97 | $39.59 | 2026-04-01 16:56:25 |
| TXN-01015508 | GrubHub | $125.12 | $37.54 | $87.58 | 2026-04-01 16:29:18 |
| TXN-01015178 | GrubHub | $125.53 | $37.66 | $87.87 | 2026-04-01 15:52:43 |
| TXN-01014900 | GrubHub | $126.20 | $37.86 | $88.34 | 2026-04-01 15:20:33 |
| TXN-01015061 | GrubHub | $107.84 | $32.35 | $75.49 | 2026-04-01 14:50:28 |