Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01017832 | Square | $140.79 | $4.08 | $136.71 | 2026-04-03 13:45:14 |
| TXN-01018732 | Square | $60.65 | $1.76 | $58.89 | 2026-04-03 13:33:07 |
| TXN-01018550 | Square | $60.45 | $1.75 | $58.70 | 2026-04-03 13:29:01 |
| TXN-01018219 | Square | $86.55 | $2.51 | $84.04 | 2026-04-03 13:19:59 |
| TXN-01018248 | Square | $88.93 | $2.58 | $86.35 | 2026-04-03 13:17:55 |
| TXN-01018041 | Square | $129.28 | $3.75 | $125.53 | 2026-04-03 13:15:46 |
| TXN-01018473 | Square | $41.55 | $1.20 | $40.35 | 2026-04-03 13:11:37 |
| TXN-01018715 | Square | $79.45 | $2.30 | $77.15 | 2026-04-03 13:04:44 |
| TXN-01018910 | Square | $98.23 | $2.85 | $95.38 | 2026-04-03 12:56:01 |
| TXN-01017715 | Square | $84.17 | $2.44 | $81.73 | 2026-04-03 12:45:14 |
| TXN-01018889 | Square | $86.44 | $2.51 | $83.93 | 2026-04-03 12:40:22 |
| TXN-01017814 | Square | $133.16 | $3.86 | $129.30 | 2026-04-03 12:36:52 |
| TXN-01018335 | Square | $131.52 | $3.81 | $127.71 | 2026-04-03 12:23:53 |
| TXN-01018127 | Square | $69.54 | $2.02 | $67.52 | 2026-04-03 12:13:35 |
| TXN-01018656 | Square | $63.99 | $1.86 | $62.13 | 2026-04-03 12:02:56 |
| TXN-01018010 | Square | $44.41 | $1.29 | $43.12 | 2026-04-03 11:58:40 |
| TXN-01019022 | Square | $124.43 | $3.61 | $120.82 | 2026-04-03 11:28:46 |
| TXN-01017880 | Square | $58.32 | $1.69 | $56.63 | 2026-04-03 11:26:01 |
| TXN-01018943 | Square | $104.43 | $3.03 | $101.40 | 2026-04-03 11:19:11 |
| TXN-01018953 | Square | $94.30 | $2.73 | $91.57 | 2026-04-03 11:09:19 |
| TXN-01018185 | Square | $55.83 | $1.62 | $54.21 | 2026-04-03 10:38:42 |
| TXN-01018197 | Square | $46.71 | $1.35 | $45.36 | 2026-04-03 10:01:53 |
| TXN-01018547 | Square | $54.14 | $1.57 | $52.57 | 2026-04-03 09:36:27 |
| TXN-01018783 | Square | $108.16 | $3.14 | $105.02 | 2026-04-03 08:54:37 |
| TXN-01018258 | Square | $80.42 | $2.33 | $78.09 | 2026-04-03 08:45:44 |