Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014551 | UberEats | $158.81 | $47.64 | $111.17 | 2026-04-04 19:56:08 |
| TXN-01012765 | UberEats | $81.94 | $24.58 | $57.36 | 2026-04-04 19:40:10 |
| TXN-01013569 | UberEats | $64.41 | $19.32 | $45.09 | 2026-04-04 19:38:32 |
| TXN-01013546 | UberEats | $62.51 | $18.75 | $43.76 | 2026-04-04 19:32:43 |
| TXN-01014657 | UberEats | $90.83 | $27.25 | $63.58 | 2026-04-04 19:17:52 |
| TXN-01013245 | UberEats | $46.10 | $13.83 | $32.27 | 2026-04-04 18:54:46 |
| TXN-01013820 | UberEats | $112.33 | $33.70 | $78.63 | 2026-04-04 18:31:34 |
| TXN-01013754 | UberEats | $143.18 | $42.95 | $100.23 | 2026-04-04 18:21:43 |
| TXN-01014432 | UberEats | $52.14 | $15.64 | $36.50 | 2026-04-04 18:18:21 |
| TXN-01013035 | UberEats | $152.90 | $45.87 | $107.03 | 2026-04-04 18:12:09 |
| TXN-01012801 | UberEats | $148.23 | $44.47 | $103.76 | 2026-04-04 18:05:58 |
| TXN-01014164 | UberEats | $149.08 | $44.72 | $104.36 | 2026-04-04 17:59:42 |
| TXN-01013766 | UberEats | $106.84 | $32.05 | $74.79 | 2026-04-04 17:54:34 |
| TXN-01014453 | UberEats | $46.76 | $14.03 | $32.73 | 2026-04-04 17:46:13 |
| TXN-01013691 | UberEats | $51.87 | $15.56 | $36.31 | 2026-04-04 17:39:06 |
| TXN-01013910 | UberEats | $101.29 | $30.39 | $70.90 | 2026-04-04 17:26:03 |
| TXN-01014121 | UberEats | $141.65 | $42.49 | $99.16 | 2026-04-04 17:10:46 |
| TXN-01013294 | UberEats | $124.08 | $37.22 | $86.86 | 2026-04-04 17:05:31 |
| TXN-01014650 | UberEats | $120.45 | $36.13 | $84.32 | 2026-04-04 16:13:55 |
| TXN-01013892 | UberEats | $87.23 | $26.17 | $61.06 | 2026-04-04 16:13:53 |
| TXN-01013507 | UberEats | $107.28 | $32.18 | $75.10 | 2026-04-04 15:38:25 |
| TXN-01013376 | UberEats | $50.63 | $15.19 | $35.44 | 2026-04-04 15:26:51 |
| TXN-01012934 | UberEats | $66.13 | $19.84 | $46.29 | 2026-04-04 15:08:21 |
| TXN-01012571 | UberEats | $145.86 | $43.76 | $102.10 | 2026-04-04 14:55:23 |
| TXN-01014225 | UberEats | $72.90 | $21.87 | $51.03 | 2026-04-04 14:28:55 |