Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012012 | DoorDash | $46.42 | $13.93 | $32.49 | 2026-03-18 12:46:46 |
| TXN-01010171 | DoorDash | $151.45 | $45.43 | $106.02 | 2026-03-18 12:35:11 |
| TXN-01009368 | DoorDash | $149.44 | $44.83 | $104.61 | 2026-03-18 12:31:19 |
| TXN-01009900 | DoorDash | $78.97 | $23.69 | $55.28 | 2026-03-18 12:31:12 |
| TXN-01009717 | DoorDash | $103.81 | $31.14 | $72.67 | 2026-03-18 12:28:58 |
| TXN-01011359 | DoorDash | $142.15 | $42.65 | $99.50 | 2026-03-18 12:27:31 |
| TXN-01010329 | DoorDash | $87.82 | $26.35 | $61.47 | 2026-03-18 12:26:24 |
| TXN-01011214 | DoorDash | $156.15 | $46.84 | $109.31 | 2026-03-18 12:11:34 |
| TXN-01011081 | DoorDash | $114.46 | $34.34 | $80.12 | 2026-03-18 12:04:47 |
| TXN-01011989 | DoorDash | $114.27 | $34.28 | $79.99 | 2026-03-18 12:02:37 |
| TXN-01010115 | DoorDash | $81.15 | $24.35 | $56.80 | 2026-03-18 11:55:37 |
| TXN-01009449 | DoorDash | $145.86 | $43.76 | $102.10 | 2026-03-18 11:55:26 |
| TXN-01009588 | DoorDash | $72.81 | $21.84 | $50.97 | 2026-03-18 11:52:37 |
| TXN-01011220 | DoorDash | $137.09 | $41.13 | $95.96 | 2026-03-18 11:40:20 |
| TXN-01011656 | DoorDash | $64.37 | $19.31 | $45.06 | 2026-03-18 11:36:59 |
| TXN-01009422 | DoorDash | $111.38 | $33.41 | $77.97 | 2026-03-18 11:36:25 |
| TXN-01011285 | DoorDash | $128.14 | $38.44 | $89.70 | 2026-03-18 11:14:42 |
| TXN-01012046 | DoorDash | $57.00 | $17.10 | $39.90 | 2026-03-18 11:05:58 |
| TXN-01009776 | DoorDash | $96.05 | $28.81 | $67.24 | 2026-03-18 10:55:56 |
| TXN-01012073 | DoorDash | $53.31 | $15.99 | $37.32 | 2026-03-18 10:49:10 |
| TXN-01012194 | DoorDash | $78.64 | $23.59 | $55.05 | 2026-03-18 10:33:10 |
| TXN-01009539 | DoorDash | $124.15 | $37.24 | $86.91 | 2026-03-18 10:12:43 |
| TXN-01010587 | DoorDash | $70.61 | $21.18 | $49.43 | 2026-03-18 09:59:08 |
| TXN-01010211 | DoorDash | $77.09 | $23.13 | $53.96 | 2026-03-18 09:10:07 |
| TXN-01012050 | DoorDash | $92.55 | $27.76 | $64.79 | 2026-03-18 08:16:44 |