Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014354 | UberEats | $150.66 | $45.20 | $105.46 | 2026-03-12 19:26:22 |
| TXN-01013790 | UberEats | $86.53 | $25.96 | $60.57 | 2026-03-12 19:19:31 |
| TXN-01012618 | UberEats | $95.38 | $28.61 | $66.77 | 2026-03-12 19:17:05 |
| TXN-01012518 | UberEats | $112.82 | $33.85 | $78.97 | 2026-03-12 19:08:56 |
| TXN-01013821 | UberEats | $86.97 | $26.09 | $60.88 | 2026-03-12 19:07:44 |
| TXN-01014198 | UberEats | $128.76 | $38.63 | $90.13 | 2026-03-12 18:52:51 |
| TXN-01012863 | UberEats | $97.69 | $29.31 | $68.38 | 2026-03-12 18:48:03 |
| TXN-01012457 | UberEats | $79.37 | $23.81 | $55.56 | 2026-03-12 18:47:17 |
| TXN-01012984 | UberEats | $44.68 | $13.40 | $31.28 | 2026-03-12 18:39:50 |
| TXN-01013137 | UberEats | $108.36 | $32.51 | $75.85 | 2026-03-12 18:30:30 |
| TXN-01012836 | UberEats | $136.48 | $40.94 | $95.54 | 2026-03-12 18:21:39 |
| TXN-01013372 | UberEats | $61.01 | $18.30 | $42.71 | 2026-03-12 18:19:55 |
| TXN-01014209 | UberEats | $54.69 | $16.41 | $38.28 | 2026-03-12 17:58:55 |
| TXN-01013944 | UberEats | $101.28 | $30.38 | $70.90 | 2026-03-12 17:50:29 |
| TXN-01012624 | UberEats | $114.05 | $34.21 | $79.84 | 2026-03-12 17:22:15 |
| TXN-01012940 | UberEats | $62.24 | $18.67 | $43.57 | 2026-03-12 17:20:18 |
| TXN-01014570 | UberEats | $101.79 | $30.54 | $71.25 | 2026-03-12 17:17:00 |
| TXN-01012534 | UberEats | $44.36 | $13.31 | $31.05 | 2026-03-12 17:15:57 |
| TXN-01013550 | UberEats | $52.76 | $15.83 | $36.93 | 2026-03-12 17:15:14 |
| TXN-01013938 | UberEats | $118.41 | $35.52 | $82.89 | 2026-03-12 17:14:56 |
| TXN-01012357 | UberEats | $57.73 | $17.32 | $40.41 | 2026-03-12 17:06:31 |
| TXN-01013151 | UberEats | $144.10 | $43.23 | $100.87 | 2026-03-12 17:05:27 |
| TXN-01013001 | UberEats | $109.84 | $32.95 | $76.89 | 2026-03-12 14:39:10 |
| TXN-01012735 | UberEats | $155.92 | $46.78 | $109.14 | 2026-03-12 14:29:03 |
| TXN-01013375 | UberEats | $101.23 | $30.37 | $70.86 | 2026-03-12 14:23:47 |