Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014571 | UberEats | $151.78 | $45.53 | $106.25 | 2026-03-12 14:12:26 |
| TXN-01013169 | UberEats | $85.51 | $25.65 | $59.86 | 2026-03-12 14:03:26 |
| TXN-01013187 | UberEats | $58.31 | $17.49 | $40.82 | 2026-03-12 13:50:05 |
| TXN-01014251 | UberEats | $110.90 | $33.27 | $77.63 | 2026-03-12 13:40:07 |
| TXN-01013678 | UberEats | $121.95 | $36.59 | $85.36 | 2026-03-12 13:38:40 |
| TXN-01012925 | UberEats | $54.97 | $16.49 | $38.48 | 2026-03-12 13:30:23 |
| TXN-01013978 | UberEats | $145.52 | $43.66 | $101.86 | 2026-03-12 13:23:32 |
| TXN-01013171 | UberEats | $128.84 | $38.65 | $90.19 | 2026-03-12 13:16:31 |
| TXN-01012937 | UberEats | $53.71 | $16.11 | $37.60 | 2026-03-12 13:14:28 |
| TXN-01013997 | UberEats | $51.92 | $15.58 | $36.34 | 2026-03-12 13:11:07 |
| TXN-01012656 | UberEats | $141.28 | $42.38 | $98.90 | 2026-03-12 13:09:35 |
| TXN-01013488 | UberEats | $77.19 | $23.16 | $54.03 | 2026-03-12 13:05:32 |
| TXN-01014588 | UberEats | $79.02 | $23.71 | $55.31 | 2026-03-12 12:57:49 |
| TXN-01012882 | UberEats | $77.05 | $23.11 | $53.94 | 2026-03-12 12:55:54 |
| TXN-01014234 | UberEats | $72.27 | $21.68 | $50.59 | 2026-03-12 12:53:17 |
| TXN-01013757 | UberEats | $88.17 | $26.45 | $61.72 | 2026-03-12 12:47:23 |
| TXN-01014130 | UberEats | $91.35 | $27.40 | $63.95 | 2026-03-12 12:46:15 |
| TXN-01014447 | UberEats | $152.76 | $45.83 | $106.93 | 2026-03-12 12:38:22 |
| TXN-01012414 | UberEats | $126.81 | $38.04 | $88.77 | 2026-03-12 12:35:05 |
| TXN-01012385 | UberEats | $107.59 | $32.28 | $75.31 | 2026-03-12 12:33:30 |
| TXN-01014219 | UberEats | $105.79 | $31.74 | $74.05 | 2026-03-12 12:24:35 |
| TXN-01013947 | UberEats | $49.88 | $14.96 | $34.92 | 2026-03-12 12:19:25 |
| TXN-01012908 | UberEats | $66.02 | $19.81 | $46.21 | 2026-03-12 12:14:00 |
| TXN-01012581 | UberEats | $148.00 | $44.40 | $103.60 | 2026-03-12 12:06:54 |
| TXN-01012831 | UberEats | $102.47 | $30.74 | $71.73 | 2026-03-12 12:03:19 |