Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011124 | DoorDash | $112.53 | $33.76 | $78.77 | 2026-03-17 14:02:36 |
| TXN-01012205 | DoorDash | $131.93 | $39.58 | $92.35 | 2026-03-17 13:56:12 |
| TXN-01009984 | DoorDash | $108.56 | $32.57 | $75.99 | 2026-03-17 13:53:23 |
| TXN-01010735 | DoorDash | $105.06 | $31.52 | $73.54 | 2026-03-17 13:30:46 |
| TXN-01011014 | DoorDash | $112.39 | $33.72 | $78.67 | 2026-03-17 13:29:33 |
| TXN-01011159 | DoorDash | $155.03 | $46.51 | $108.52 | 2026-03-17 13:05:27 |
| TXN-01011320 | DoorDash | $94.40 | $28.32 | $66.08 | 2026-03-17 13:04:55 |
| TXN-01011379 | DoorDash | $123.05 | $36.91 | $86.14 | 2026-03-17 12:57:28 |
| TXN-01010908 | DoorDash | $46.51 | $13.95 | $32.56 | 2026-03-17 12:53:34 |
| TXN-01012145 | DoorDash | $117.70 | $35.31 | $82.39 | 2026-03-17 12:46:45 |
| TXN-01011534 | DoorDash | $59.65 | $17.89 | $41.76 | 2026-03-17 12:46:09 |
| TXN-01009439 | DoorDash | $76.84 | $23.05 | $53.79 | 2026-03-17 12:43:29 |
| TXN-01010374 | DoorDash | $156.68 | $47.00 | $109.68 | 2026-03-17 12:39:12 |
| TXN-01011775 | DoorDash | $122.58 | $36.77 | $85.81 | 2026-03-17 12:36:58 |
| TXN-01009856 | DoorDash | $146.46 | $43.94 | $102.52 | 2026-03-17 12:15:52 |
| TXN-01010425 | DoorDash | $145.99 | $43.80 | $102.19 | 2026-03-17 12:05:32 |
| TXN-01011507 | DoorDash | $123.35 | $37.00 | $86.35 | 2026-03-17 12:04:43 |
| TXN-01011621 | DoorDash | $110.92 | $33.28 | $77.64 | 2026-03-17 12:01:37 |
| TXN-01009382 | DoorDash | $83.80 | $25.14 | $58.66 | 2026-03-17 11:57:47 |
| TXN-01010591 | DoorDash | $93.05 | $27.91 | $65.14 | 2026-03-17 11:56:54 |
| TXN-01011894 | DoorDash | $111.04 | $33.31 | $77.73 | 2026-03-17 11:47:15 |
| TXN-01011530 | DoorDash | $149.42 | $44.83 | $104.59 | 2026-03-17 11:44:15 |
| TXN-01011501 | DoorDash | $108.08 | $32.42 | $75.66 | 2026-03-17 11:40:01 |
| TXN-01012180 | DoorDash | $148.64 | $44.59 | $104.05 | 2026-03-17 11:22:01 |
| TXN-01010079 | DoorDash | $130.20 | $39.06 | $91.14 | 2026-03-17 11:20:13 |