Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012003 | DoorDash | $121.05 | $36.31 | $84.74 | 2026-03-16 20:06:50 |
| TXN-01011818 | DoorDash | $81.72 | $24.52 | $57.20 | 2026-03-16 20:05:51 |
| TXN-01009544 | DoorDash | $72.19 | $21.66 | $50.53 | 2026-03-16 20:04:04 |
| TXN-01010701 | DoorDash | $110.99 | $33.30 | $77.69 | 2026-03-16 19:55:10 |
| TXN-01009999 | DoorDash | $132.31 | $39.69 | $92.62 | 2026-03-16 19:21:33 |
| TXN-01010264 | DoorDash | $94.92 | $28.48 | $66.44 | 2026-03-16 19:20:35 |
| TXN-01011245 | DoorDash | $102.25 | $30.67 | $71.58 | 2026-03-16 19:17:13 |
| TXN-01011495 | DoorDash | $108.15 | $32.45 | $75.70 | 2026-03-16 19:11:26 |
| TXN-01011522 | DoorDash | $79.10 | $23.73 | $55.37 | 2026-03-16 18:59:10 |
| TXN-01010522 | DoorDash | $124.36 | $37.31 | $87.05 | 2026-03-16 18:47:39 |
| TXN-01011911 | DoorDash | $145.12 | $43.54 | $101.58 | 2026-03-16 18:46:14 |
| TXN-01010801 | DoorDash | $78.32 | $23.50 | $54.82 | 2026-03-16 18:39:59 |
| TXN-01012120 | DoorDash | $80.23 | $24.07 | $56.16 | 2026-03-16 18:31:18 |
| TXN-01011333 | DoorDash | $52.99 | $15.90 | $37.09 | 2026-03-16 18:28:26 |
| TXN-01009427 | DoorDash | $107.98 | $32.39 | $75.59 | 2026-03-16 18:22:14 |
| TXN-01010599 | DoorDash | $141.09 | $42.33 | $98.76 | 2026-03-16 18:14:31 |
| TXN-01011570 | DoorDash | $103.22 | $30.97 | $72.25 | 2026-03-16 18:09:29 |
| TXN-01010800 | DoorDash | $49.10 | $14.73 | $34.37 | 2026-03-16 18:05:57 |
| TXN-01011010 | DoorDash | $89.95 | $26.98 | $62.97 | 2026-03-16 18:01:58 |
| TXN-01009333 | DoorDash | $122.44 | $36.73 | $85.71 | 2026-03-16 17:56:56 |
| TXN-01009524 | DoorDash | $145.08 | $43.52 | $101.56 | 2026-03-16 17:47:51 |
| TXN-01011556 | DoorDash | $137.40 | $41.22 | $96.18 | 2026-03-16 17:28:01 |
| TXN-01010580 | DoorDash | $50.79 | $15.24 | $35.55 | 2026-03-16 17:25:10 |
| TXN-01009997 | DoorDash | $145.31 | $43.59 | $101.72 | 2026-03-16 17:13:04 |
| TXN-01010765 | DoorDash | $123.96 | $37.19 | $86.77 | 2026-03-16 17:05:57 |