Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014337 | UberEats | $133.62 | $40.09 | $93.53 | 2026-03-11 14:27:08 |
| TXN-01013161 | UberEats | $101.77 | $30.53 | $71.24 | 2026-03-11 14:12:48 |
| TXN-01013644 | UberEats | $68.39 | $20.52 | $47.87 | 2026-03-11 14:08:42 |
| TXN-01014161 | UberEats | $102.85 | $30.85 | $72.00 | 2026-03-11 14:00:17 |
| TXN-01013498 | UberEats | $152.64 | $45.79 | $106.85 | 2026-03-11 13:19:04 |
| TXN-01013841 | UberEats | $88.25 | $26.47 | $61.78 | 2026-03-11 13:17:45 |
| TXN-01012607 | UberEats | $92.13 | $27.64 | $64.49 | 2026-03-11 12:58:33 |
| TXN-01013677 | UberEats | $74.89 | $22.47 | $52.42 | 2026-03-11 12:55:01 |
| TXN-01014522 | UberEats | $101.53 | $30.46 | $71.07 | 2026-03-11 12:43:32 |
| TXN-01012841 | UberEats | $116.29 | $34.89 | $81.40 | 2026-03-11 12:31:43 |
| TXN-01012369 | UberEats | $102.17 | $30.65 | $71.52 | 2026-03-11 12:19:18 |
| TXN-01013018 | UberEats | $140.83 | $42.25 | $98.58 | 2026-03-11 12:19:05 |
| TXN-01014431 | UberEats | $107.87 | $32.36 | $75.51 | 2026-03-11 12:15:48 |
| TXN-01012358 | UberEats | $137.07 | $41.12 | $95.95 | 2026-03-11 11:56:54 |
| TXN-01013109 | UberEats | $114.46 | $34.34 | $80.12 | 2026-03-11 11:53:53 |
| TXN-01012803 | UberEats | $85.97 | $25.79 | $60.18 | 2026-03-11 11:34:16 |
| TXN-01014273 | UberEats | $76.20 | $22.86 | $53.34 | 2026-03-11 11:28:07 |
| TXN-01014401 | UberEats | $95.96 | $28.79 | $67.17 | 2026-03-11 11:07:47 |
| TXN-01014339 | UberEats | $105.20 | $31.56 | $73.64 | 2026-03-11 10:47:45 |
| TXN-01013933 | UberEats | $97.33 | $29.20 | $68.13 | 2026-03-11 10:41:05 |
| TXN-01013434 | UberEats | $63.19 | $18.96 | $44.23 | 2026-03-11 10:40:37 |
| TXN-01014539 | UberEats | $157.57 | $47.27 | $110.30 | 2026-03-11 10:25:51 |
| TXN-01013873 | UberEats | $110.20 | $33.06 | $77.14 | 2026-03-11 10:02:13 |
| TXN-01012589 | UberEats | $63.19 | $18.96 | $44.23 | 2026-03-11 08:20:13 |
| TXN-01014095 | UberEats | $120.76 | $36.23 | $84.53 | 2026-03-11 07:18:02 |