Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013748 | UberEats | $100.80 | $30.24 | $70.56 | 2026-03-10 23:07:26 |
| TXN-01012564 | UberEats | $154.82 | $46.45 | $108.37 | 2026-03-10 22:05:32 |
| TXN-01013857 | UberEats | $132.20 | $39.66 | $92.54 | 2026-03-10 21:19:01 |
| TXN-01012363 | UberEats | $78.27 | $23.48 | $54.79 | 2026-03-10 20:54:40 |
| TXN-01013977 | UberEats | $75.13 | $22.54 | $52.59 | 2026-03-10 20:43:42 |
| TXN-01014158 | UberEats | $100.73 | $30.22 | $70.51 | 2026-03-10 20:15:09 |
| TXN-01012912 | UberEats | $147.41 | $44.22 | $103.19 | 2026-03-10 20:10:23 |
| TXN-01012544 | UberEats | $149.84 | $44.95 | $104.89 | 2026-03-10 19:39:53 |
| TXN-01013534 | UberEats | $88.49 | $26.55 | $61.94 | 2026-03-10 19:38:39 |
| TXN-01013508 | UberEats | $93.07 | $27.92 | $65.15 | 2026-03-10 19:33:03 |
| TXN-01012515 | UberEats | $131.77 | $39.53 | $92.24 | 2026-03-10 19:32:21 |
| TXN-01014479 | UberEats | $79.45 | $23.84 | $55.61 | 2026-03-10 19:27:26 |
| TXN-01013449 | UberEats | $49.85 | $14.96 | $34.89 | 2026-03-10 19:17:14 |
| TXN-01013747 | UberEats | $104.66 | $31.40 | $73.26 | 2026-03-10 19:14:20 |
| TXN-01014171 | UberEats | $78.44 | $23.53 | $54.91 | 2026-03-10 19:11:15 |
| TXN-01014043 | UberEats | $84.40 | $25.32 | $59.08 | 2026-03-10 19:07:33 |
| TXN-01014682 | UberEats | $149.07 | $44.72 | $104.35 | 2026-03-10 19:01:02 |
| TXN-01014612 | UberEats | $148.48 | $44.54 | $103.94 | 2026-03-10 18:58:47 |
| TXN-01012584 | UberEats | $156.41 | $46.92 | $109.49 | 2026-03-10 18:55:51 |
| TXN-01012595 | UberEats | $95.37 | $28.61 | $66.76 | 2026-03-10 18:55:16 |
| TXN-01012697 | UberEats | $56.84 | $17.05 | $39.79 | 2026-03-10 18:52:01 |
| TXN-01014160 | UberEats | $95.67 | $28.70 | $66.97 | 2026-03-10 18:39:04 |
| TXN-01013242 | UberEats | $77.71 | $23.31 | $54.40 | 2026-03-10 18:39:03 |
| TXN-01012930 | UberEats | $138.31 | $41.49 | $96.82 | 2026-03-10 18:34:17 |
| TXN-01013091 | UberEats | $79.53 | $23.86 | $55.67 | 2026-03-10 18:29:21 |