Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 10710 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$1,042,503.32
Filtered tolls
$206,266.09
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015748 | GrubHub | $148.30 | $44.49 | $103.81 | 2026-04-06 14:38:23 |
| TXN-01015740 | GrubHub | $141.35 | $42.40 | $98.95 | 2026-04-06 14:38:13 |
| TXN-01013391 | UberEats | $119.66 | $35.90 | $83.76 | 2026-04-06 14:36:38 |
| TXN-01015347 | GrubHub | $150.77 | $45.23 | $105.54 | 2026-04-06 14:30:30 |
| TXN-01013608 | UberEats | $134.84 | $40.45 | $94.39 | 2026-04-06 14:23:43 |
| TXN-01015808 | Toast | $58.88 | $1.53 | $57.35 | 2026-04-06 14:23:05 |
| TXN-01015289 | GrubHub | $118.88 | $35.66 | $83.22 | 2026-04-06 14:22:37 |
| TXN-01019390 | Clover | $143.60 | $3.45 | $140.15 | 2026-04-06 14:20:32 |
| TXN-01018122 | Square | $88.35 | $2.56 | $85.79 | 2026-04-06 14:18:09 |
| TXN-01010956 | DoorDash | $45.33 | $13.60 | $31.73 | 2026-04-06 14:17:45 |
| TXN-01010776 | DoorDash | $112.43 | $33.73 | $78.70 | 2026-04-06 14:10:58 |
| TXN-01017034 | Toast | $135.31 | $3.52 | $131.79 | 2026-04-06 14:03:54 |
| TXN-01018263 | Square | $123.20 | $3.57 | $119.63 | 2026-04-06 14:03:50 |
| TXN-01012044 | DoorDash | $127.00 | $38.10 | $88.90 | 2026-04-06 14:03:43 |
| TXN-01013078 | UberEats | $145.06 | $43.52 | $101.54 | 2026-04-06 14:02:36 |
| TXN-01009692 | DoorDash | $105.64 | $31.69 | $73.95 | 2026-04-06 14:00:42 |
| TXN-01016021 | Toast | $66.83 | $1.74 | $65.09 | 2026-04-06 14:00:10 |
| TXN-01011394 | DoorDash | $155.35 | $46.60 | $108.75 | 2026-04-06 13:59:26 |
| TXN-01017834 | Square | $72.40 | $2.10 | $70.30 | 2026-04-06 13:57:01 |
| TXN-01015897 | Toast | $128.77 | $3.35 | $125.42 | 2026-04-06 13:55:05 |
| TXN-01013430 | UberEats | $128.46 | $38.54 | $89.92 | 2026-04-06 13:54:01 |
| TXN-01016685 | Toast | $109.00 | $2.83 | $106.17 | 2026-04-06 13:46:56 |
| TXN-01011974 | DoorDash | $66.50 | $19.95 | $46.55 | 2026-04-06 13:46:10 |
| TXN-01016883 | Toast | $142.35 | $3.70 | $138.65 | 2026-04-06 13:45:56 |
| TXN-01019210 | Clover | $136.24 | $3.27 | $132.97 | 2026-04-06 13:44:57 |