Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 857 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$78,779.21
Filtered tolls
$1,890.75
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01019970 | Clover | $47.28 | $1.13 | $46.15 | 2026-03-30 15:52:40 |
| TXN-01019214 | Clover | $143.43 | $3.44 | $139.99 | 2026-03-30 15:42:25 |
| TXN-01019268 | Clover | $123.16 | $2.96 | $120.20 | 2026-03-30 15:36:31 |
| TXN-01019295 | Clover | $81.39 | $1.95 | $79.44 | 2026-03-30 15:28:32 |
| TXN-01020020 | Clover | $76.71 | $1.84 | $74.87 | 2026-03-30 15:26:38 |
| TXN-01019653 | Clover | $68.92 | $1.65 | $67.27 | 2026-03-30 14:43:35 |
| TXN-01019743 | Clover | $138.55 | $3.33 | $135.22 | 2026-03-30 14:03:07 |
| TXN-01019778 | Clover | $41.08 | $0.99 | $40.09 | 2026-03-30 13:39:53 |
| TXN-01019325 | Clover | $64.72 | $1.55 | $63.17 | 2026-03-30 13:12:44 |
| TXN-01019835 | Clover | $142.09 | $3.41 | $138.68 | 2026-03-30 12:49:18 |
| TXN-01019608 | Clover | $53.05 | $1.27 | $51.78 | 2026-03-30 12:45:13 |
| TXN-01019732 | Clover | $64.54 | $1.55 | $62.99 | 2026-03-30 12:12:30 |
| TXN-01019636 | Clover | $118.64 | $2.85 | $115.79 | 2026-03-30 11:17:39 |
| TXN-01019874 | Clover | $108.00 | $2.59 | $105.41 | 2026-03-30 11:00:10 |
| TXN-01019344 | Clover | $73.47 | $1.76 | $71.71 | 2026-03-30 10:10:45 |
| TXN-01019374 | Clover | $39.47 | $0.95 | $38.52 | 2026-03-30 10:09:08 |
| TXN-01019423 | Clover | $44.88 | $1.08 | $43.80 | 2026-03-30 09:40:00 |
| TXN-01019572 | Clover | $54.23 | $1.30 | $52.93 | 2026-03-29 22:02:41 |
| TXN-01019927 | Clover | $56.52 | $1.36 | $55.16 | 2026-03-29 20:52:22 |
| TXN-01019754 | Clover | $66.03 | $1.58 | $64.45 | 2026-03-29 20:21:36 |
| TXN-01019989 | Clover | $85.29 | $2.05 | $83.24 | 2026-03-29 19:31:13 |
| TXN-01019447 | Clover | $117.38 | $2.82 | $114.56 | 2026-03-29 19:21:38 |
| TXN-01019297 | Clover | $114.58 | $2.75 | $111.83 | 2026-03-29 18:52:18 |
| TXN-01019967 | Clover | $60.34 | $1.45 | $58.89 | 2026-03-29 18:48:06 |
| TXN-01019992 | Clover | $90.85 | $2.18 | $88.67 | 2026-03-29 18:14:01 |