Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01010603 | DoorDash | $145.50 | $43.65 | $101.85 | 2026-04-05 08:58:23 |
| TXN-01009340 | DoorDash | $157.76 | $47.33 | $110.43 | 2026-04-05 08:15:43 |
| TXN-01010378 | DoorDash | $138.08 | $41.42 | $96.66 | 2026-04-05 07:43:21 |
| TXN-01011241 | DoorDash | $54.33 | $16.30 | $38.03 | 2026-04-05 07:06:18 |
| TXN-01009592 | DoorDash | $73.30 | $21.99 | $51.31 | 2026-04-05 07:04:32 |
| TXN-01011157 | DoorDash | $115.92 | $34.78 | $81.14 | 2026-04-04 23:43:03 |
| TXN-01012296 | DoorDash | $47.27 | $14.18 | $33.09 | 2026-04-04 22:43:44 |
| TXN-01012314 | DoorDash | $85.84 | $25.75 | $60.09 | 2026-04-04 22:41:17 |
| TXN-01011856 | DoorDash | $90.12 | $27.04 | $63.08 | 2026-04-04 22:30:07 |
| TXN-01010768 | DoorDash | $151.77 | $45.53 | $106.24 | 2026-04-04 22:13:29 |
| TXN-01010232 | DoorDash | $121.15 | $36.34 | $84.81 | 2026-04-04 22:08:46 |
| TXN-01010163 | DoorDash | $130.98 | $39.29 | $91.69 | 2026-04-04 21:46:30 |
| TXN-01010512 | DoorDash | $81.07 | $24.32 | $56.75 | 2026-04-04 21:40:18 |
| TXN-01011870 | DoorDash | $114.86 | $34.46 | $80.40 | 2026-04-04 21:29:46 |
| TXN-01010551 | DoorDash | $81.91 | $24.57 | $57.34 | 2026-04-04 20:51:58 |
| TXN-01011994 | DoorDash | $108.50 | $32.55 | $75.95 | 2026-04-04 20:35:27 |
| TXN-01010424 | DoorDash | $122.90 | $36.87 | $86.03 | 2026-04-04 20:31:49 |
| TXN-01011912 | DoorDash | $153.38 | $46.01 | $107.37 | 2026-04-04 20:30:08 |
| TXN-01012222 | DoorDash | $127.39 | $38.22 | $89.17 | 2026-04-04 20:28:04 |
| TXN-01009616 | DoorDash | $91.56 | $27.47 | $64.09 | 2026-04-04 20:14:13 |
| TXN-01011127 | DoorDash | $61.02 | $18.31 | $42.71 | 2026-04-04 20:14:01 |
| TXN-01012080 | DoorDash | $126.60 | $37.98 | $88.62 | 2026-04-04 20:12:47 |
| TXN-01010678 | DoorDash | $110.79 | $33.24 | $77.55 | 2026-04-04 20:00:33 |
| TXN-01011104 | DoorDash | $141.45 | $42.43 | $99.02 | 2026-04-04 19:59:25 |
| TXN-01011019 | DoorDash | $61.11 | $18.33 | $42.78 | 2026-04-04 19:51:32 |