Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1071 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$108,408.92
Filtered tolls
$32,522.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01015543 | GrubHub | $118.12 | $35.44 | $82.68 | 2026-04-01 14:23:35 |
| TXN-01015004 | GrubHub | $85.85 | $25.75 | $60.10 | 2026-04-01 14:10:17 |
| TXN-01014803 | GrubHub | $124.16 | $37.25 | $86.91 | 2026-04-01 14:00:09 |
| TXN-01014906 | GrubHub | $126.68 | $38.00 | $88.68 | 2026-04-01 13:51:06 |
| TXN-01015335 | GrubHub | $57.41 | $17.22 | $40.19 | 2026-04-01 13:38:04 |
| TXN-01015658 | GrubHub | $111.53 | $33.46 | $78.07 | 2026-04-01 13:30:14 |
| TXN-01015562 | GrubHub | $51.17 | $15.35 | $35.82 | 2026-04-01 13:22:25 |
| TXN-01014773 | GrubHub | $158.82 | $47.65 | $111.17 | 2026-04-01 13:20:29 |
| TXN-01015063 | GrubHub | $115.28 | $34.58 | $80.70 | 2026-04-01 13:13:39 |
| TXN-01014697 | GrubHub | $44.36 | $13.31 | $31.05 | 2026-04-01 13:13:30 |
| TXN-01015424 | GrubHub | $139.02 | $41.71 | $97.31 | 2026-04-01 13:05:25 |
| TXN-01015172 | GrubHub | $132.42 | $39.73 | $92.69 | 2026-04-01 12:59:12 |
| TXN-01014978 | GrubHub | $76.10 | $22.83 | $53.27 | 2026-04-01 12:55:21 |
| TXN-01015022 | GrubHub | $46.13 | $13.84 | $32.29 | 2026-04-01 12:36:04 |
| TXN-01015336 | GrubHub | $96.41 | $28.92 | $67.49 | 2026-04-01 12:35:23 |
| TXN-01015482 | GrubHub | $97.15 | $29.14 | $68.01 | 2026-04-01 12:19:44 |
| TXN-01015379 | GrubHub | $68.28 | $20.48 | $47.80 | 2026-04-01 12:11:53 |
| TXN-01015438 | GrubHub | $146.75 | $44.02 | $102.73 | 2026-04-01 12:00:25 |
| TXN-01015040 | GrubHub | $151.21 | $45.36 | $105.85 | 2026-04-01 11:37:22 |
| TXN-01015350 | GrubHub | $93.50 | $28.05 | $65.45 | 2026-04-01 11:32:10 |
| TXN-01015236 | GrubHub | $104.53 | $31.36 | $73.17 | 2026-04-01 11:08:30 |
| TXN-01014919 | GrubHub | $128.75 | $38.62 | $90.13 | 2026-04-01 10:52:56 |
| TXN-01015556 | GrubHub | $53.74 | $16.12 | $37.62 | 2026-04-01 10:15:35 |
| TXN-01015566 | GrubHub | $131.99 | $39.60 | $92.39 | 2026-03-31 22:30:59 |
| TXN-01015100 | GrubHub | $51.82 | $15.55 | $36.27 | 2026-03-31 21:18:31 |