Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1499 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$135,557.15
Filtered tolls
$3,931.35
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01018327 | Square | $50.68 | $1.47 | $49.21 | 2026-04-03 08:17:40 |
| TXN-01018401 | Square | $111.37 | $3.23 | $108.14 | 2026-04-03 08:09:39 |
| TXN-01017974 | Square | $127.69 | $3.70 | $123.99 | 2026-04-03 07:55:22 |
| TXN-01018284 | Square | $40.28 | $1.17 | $39.11 | 2026-04-02 22:56:49 |
| TXN-01017780 | Square | $134.97 | $3.91 | $131.06 | 2026-04-02 21:57:28 |
| TXN-01018184 | Square | $41.26 | $1.20 | $40.06 | 2026-04-02 21:41:38 |
| TXN-01017905 | Square | $125.95 | $3.65 | $122.30 | 2026-04-02 21:40:14 |
| TXN-01018464 | Square | $91.87 | $2.66 | $89.21 | 2026-04-02 20:48:14 |
| TXN-01017774 | Square | $99.77 | $2.89 | $96.88 | 2026-04-02 20:35:21 |
| TXN-01018528 | Square | $143.90 | $4.17 | $139.73 | 2026-04-02 19:32:17 |
| TXN-01019124 | Square | $103.31 | $3.00 | $100.31 | 2026-04-02 19:26:47 |
| TXN-01018536 | Square | $78.66 | $2.28 | $76.38 | 2026-04-02 19:15:32 |
| TXN-01018187 | Square | $74.74 | $2.17 | $72.57 | 2026-04-02 19:11:39 |
| TXN-01019086 | Square | $68.35 | $1.98 | $66.37 | 2026-04-02 19:00:10 |
| TXN-01018466 | Square | $103.50 | $3.00 | $100.50 | 2026-04-02 18:49:45 |
| TXN-01018988 | Square | $41.68 | $1.21 | $40.47 | 2026-04-02 18:33:28 |
| TXN-01018228 | Square | $40.34 | $1.17 | $39.17 | 2026-04-02 18:26:57 |
| TXN-01018290 | Square | $46.69 | $1.35 | $45.34 | 2026-04-02 18:21:10 |
| TXN-01018580 | Square | $106.00 | $3.07 | $102.93 | 2026-04-02 18:08:17 |
| TXN-01017783 | Square | $41.22 | $1.20 | $40.02 | 2026-04-02 17:38:33 |
| TXN-01018388 | Square | $54.57 | $1.58 | $52.99 | 2026-04-02 17:31:19 |
| TXN-01019161 | Square | $64.74 | $1.88 | $62.86 | 2026-04-02 17:25:03 |
| TXN-01018648 | Square | $99.50 | $2.89 | $96.61 | 2026-04-02 17:22:26 |
| TXN-01018434 | Square | $55.04 | $1.60 | $53.44 | 2026-04-02 17:11:59 |
| TXN-01017790 | Square | $131.35 | $3.81 | $127.54 | 2026-04-02 17:03:03 |