Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01013668 | UberEats | $73.31 | $21.99 | $51.32 | 2026-04-04 14:28:29 |
| TXN-01012579 | UberEats | $114.00 | $34.20 | $79.80 | 2026-04-04 14:27:12 |
| TXN-01012958 | UberEats | $84.00 | $25.20 | $58.80 | 2026-04-04 13:56:56 |
| TXN-01012484 | UberEats | $153.63 | $46.09 | $107.54 | 2026-04-04 13:32:36 |
| TXN-01013166 | UberEats | $139.50 | $41.85 | $97.65 | 2026-04-04 13:29:46 |
| TXN-01012609 | UberEats | $123.87 | $37.16 | $86.71 | 2026-04-04 13:27:06 |
| TXN-01014347 | UberEats | $73.42 | $22.03 | $51.39 | 2026-04-04 13:19:51 |
| TXN-01012614 | UberEats | $130.88 | $39.26 | $91.62 | 2026-04-04 13:15:51 |
| TXN-01014184 | UberEats | $61.04 | $18.31 | $42.73 | 2026-04-04 12:59:27 |
| TXN-01014197 | UberEats | $158.78 | $47.63 | $111.15 | 2026-04-04 12:36:43 |
| TXN-01013357 | UberEats | $97.79 | $29.34 | $68.45 | 2026-04-04 12:35:22 |
| TXN-01014601 | UberEats | $126.43 | $37.93 | $88.50 | 2026-04-04 12:33:58 |
| TXN-01012771 | UberEats | $54.81 | $16.44 | $38.37 | 2026-04-04 12:29:16 |
| TXN-01012748 | UberEats | $94.54 | $28.36 | $66.18 | 2026-04-04 12:28:48 |
| TXN-01013792 | UberEats | $109.79 | $32.94 | $76.85 | 2026-04-04 12:25:09 |
| TXN-01013262 | UberEats | $153.69 | $46.11 | $107.58 | 2026-04-04 12:19:40 |
| TXN-01012741 | UberEats | $62.27 | $18.68 | $43.59 | 2026-04-04 12:19:23 |
| TXN-01014359 | UberEats | $124.94 | $37.48 | $87.46 | 2026-04-04 12:19:11 |
| TXN-01013084 | UberEats | $118.33 | $35.50 | $82.83 | 2026-04-04 12:14:00 |
| TXN-01013299 | UberEats | $102.27 | $30.68 | $71.59 | 2026-04-04 12:12:00 |
| TXN-01012427 | UberEats | $129.48 | $38.84 | $90.64 | 2026-04-04 12:04:51 |
| TXN-01013558 | UberEats | $61.15 | $18.34 | $42.81 | 2026-04-04 12:02:39 |
| TXN-01013740 | UberEats | $81.97 | $24.59 | $57.38 | 2026-04-04 11:57:41 |
| TXN-01013264 | UberEats | $69.95 | $20.98 | $48.97 | 2026-04-04 11:47:12 |
| TXN-01014375 | UberEats | $118.52 | $35.56 | $82.96 | 2026-04-04 11:40:58 |