Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01014461 | UberEats | $44.96 | $13.49 | $31.47 | 2026-03-09 13:07:22 |
| TXN-01013405 | UberEats | $107.68 | $32.30 | $75.38 | 2026-03-09 13:04:32 |
| TXN-01012467 | UberEats | $135.09 | $40.53 | $94.56 | 2026-03-09 13:00:27 |
| TXN-01012393 | UberEats | $86.88 | $26.06 | $60.82 | 2026-03-09 12:56:08 |
| TXN-01012628 | UberEats | $151.45 | $45.43 | $106.02 | 2026-03-09 12:55:29 |
| TXN-01013549 | UberEats | $133.15 | $39.95 | $93.20 | 2026-03-09 12:47:00 |
| TXN-01013408 | UberEats | $119.27 | $35.78 | $83.49 | 2026-03-09 12:46:34 |
| TXN-01012668 | UberEats | $85.68 | $25.70 | $59.98 | 2026-03-09 12:45:47 |
| TXN-01012548 | UberEats | $108.70 | $32.61 | $76.09 | 2026-03-09 12:39:13 |
| TXN-01012435 | UberEats | $93.24 | $27.97 | $65.27 | 2026-03-09 12:34:48 |
| TXN-01012731 | UberEats | $55.95 | $16.79 | $39.16 | 2026-03-09 12:31:08 |
| TXN-01012633 | UberEats | $122.12 | $36.64 | $85.48 | 2026-03-09 12:21:41 |
| TXN-01012333 | UberEats | $145.06 | $43.52 | $101.54 | 2026-03-09 12:12:38 |
| TXN-01013392 | UberEats | $66.75 | $20.02 | $46.73 | 2026-03-09 12:05:20 |
| TXN-01013211 | UberEats | $133.91 | $40.17 | $93.74 | 2026-03-09 12:04:21 |
| TXN-01012338 | UberEats | $154.93 | $46.48 | $108.45 | 2026-03-09 12:01:13 |
| TXN-01013934 | UberEats | $101.66 | $30.50 | $71.16 | 2026-03-09 11:47:17 |
| TXN-01012506 | UberEats | $97.54 | $29.26 | $68.28 | 2026-03-09 11:42:26 |
| TXN-01013876 | UberEats | $116.17 | $34.85 | $81.32 | 2026-03-09 11:01:22 |
| TXN-01014061 | UberEats | $100.11 | $30.03 | $70.08 | 2026-03-09 10:27:23 |
| TXN-01013005 | UberEats | $123.49 | $37.05 | $86.44 | 2026-03-09 10:13:08 |
| TXN-01013935 | UberEats | $113.27 | $33.98 | $79.29 | 2026-03-09 09:48:34 |
| TXN-01014286 | UberEats | $119.55 | $35.86 | $83.69 | 2026-03-09 09:05:38 |
| TXN-01014271 | UberEats | $88.07 | $26.42 | $61.65 | 2026-03-09 08:36:37 |
| TXN-01012926 | UberEats | $54.37 | $16.31 | $38.06 | 2026-03-09 08:24:55 |