Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012531 | UberEats | $82.60 | $24.78 | $57.82 | 2026-03-09 08:11:51 |
| TXN-01013359 | UberEats | $104.31 | $31.29 | $73.02 | 2026-03-09 08:08:35 |
| TXN-01013458 | UberEats | $96.29 | $28.89 | $67.40 | 2026-03-09 07:53:26 |
| TXN-01014302 | UberEats | $148.07 | $44.42 | $103.65 | 2026-03-08 23:47:00 |
| TXN-01012449 | UberEats | $155.88 | $46.76 | $109.12 | 2026-03-08 23:04:31 |
| TXN-01013742 | UberEats | $66.38 | $19.91 | $46.47 | 2026-03-08 22:47:20 |
| TXN-01013031 | UberEats | $156.13 | $46.84 | $109.29 | 2026-03-08 22:10:18 |
| TXN-01014350 | UberEats | $148.15 | $44.45 | $103.70 | 2026-03-08 22:04:53 |
| TXN-01013671 | UberEats | $88.58 | $26.57 | $62.01 | 2026-03-08 21:18:05 |
| TXN-01012623 | UberEats | $155.40 | $46.62 | $108.78 | 2026-03-08 20:56:07 |
| TXN-01012387 | UberEats | $120.49 | $36.15 | $84.34 | 2026-03-08 20:39:04 |
| TXN-01013777 | UberEats | $45.52 | $13.66 | $31.86 | 2026-03-08 20:37:28 |
| TXN-01013176 | UberEats | $49.50 | $14.85 | $34.65 | 2026-03-08 20:35:42 |
| TXN-01013177 | UberEats | $123.18 | $36.95 | $86.23 | 2026-03-08 20:31:06 |
| TXN-01014495 | UberEats | $100.88 | $30.26 | $70.62 | 2026-03-08 20:22:23 |
| TXN-01012585 | UberEats | $122.73 | $36.82 | $85.91 | 2026-03-08 20:16:28 |
| TXN-01014304 | UberEats | $139.32 | $41.80 | $97.52 | 2026-03-08 20:15:35 |
| TXN-01013878 | UberEats | $86.97 | $26.09 | $60.88 | 2026-03-08 19:48:16 |
| TXN-01013695 | UberEats | $61.10 | $18.33 | $42.77 | 2026-03-08 19:32:56 |
| TXN-01014263 | UberEats | $49.39 | $14.82 | $34.57 | 2026-03-08 19:29:30 |
| TXN-01014577 | UberEats | $147.22 | $44.17 | $103.05 | 2026-03-08 19:27:01 |
| TXN-01014396 | UberEats | $66.28 | $19.88 | $46.40 | 2026-03-08 19:04:30 |
| TXN-01012837 | UberEats | $112.16 | $33.65 | $78.51 | 2026-03-08 18:55:40 |
| TXN-01014136 | UberEats | $140.99 | $42.30 | $98.69 | 2026-03-08 18:48:23 |
| TXN-01013809 | UberEats | $123.46 | $37.04 | $86.42 | 2026-03-08 18:40:33 |