Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012377 | UberEats | $64.44 | $19.33 | $45.11 | 2026-03-08 18:31:11 |
| TXN-01012923 | UberEats | $75.67 | $22.70 | $52.97 | 2026-03-08 18:29:28 |
| TXN-01013203 | UberEats | $76.50 | $22.95 | $53.55 | 2026-03-08 18:19:37 |
| TXN-01013107 | UberEats | $123.83 | $37.15 | $86.68 | 2026-03-08 18:17:09 |
| TXN-01013308 | UberEats | $101.74 | $30.52 | $71.22 | 2026-03-08 18:13:30 |
| TXN-01012543 | UberEats | $130.78 | $39.23 | $91.55 | 2026-03-08 18:11:51 |
| TXN-01014277 | UberEats | $120.48 | $36.14 | $84.34 | 2026-03-08 18:09:20 |
| TXN-01014487 | UberEats | $84.23 | $25.27 | $58.96 | 2026-03-08 18:09:05 |
| TXN-01013640 | UberEats | $43.89 | $13.17 | $30.72 | 2026-03-08 17:53:29 |
| TXN-01013362 | UberEats | $135.42 | $40.63 | $94.79 | 2026-03-08 17:51:37 |
| TXN-01013589 | UberEats | $111.24 | $33.37 | $77.87 | 2026-03-08 17:48:39 |
| TXN-01013641 | UberEats | $111.67 | $33.50 | $78.17 | 2026-03-08 17:43:15 |
| TXN-01012785 | UberEats | $92.76 | $27.83 | $64.93 | 2026-03-08 17:39:45 |
| TXN-01013636 | UberEats | $142.84 | $42.85 | $99.99 | 2026-03-08 17:35:41 |
| TXN-01013417 | UberEats | $86.72 | $26.02 | $60.70 | 2026-03-08 17:19:17 |
| TXN-01013731 | UberEats | $147.09 | $44.13 | $102.96 | 2026-03-08 17:00:29 |
| TXN-01013257 | UberEats | $51.88 | $15.56 | $36.32 | 2026-03-08 16:50:40 |
| TXN-01012964 | UberEats | $140.71 | $42.21 | $98.50 | 2026-03-08 16:32:15 |
| TXN-01013727 | UberEats | $44.87 | $13.46 | $31.41 | 2026-03-08 16:15:59 |
| TXN-01013009 | UberEats | $96.25 | $28.88 | $67.37 | 2026-03-08 15:53:01 |
| TXN-01012666 | UberEats | $142.23 | $42.67 | $99.56 | 2026-03-08 15:52:51 |
| TXN-01014208 | UberEats | $110.06 | $33.02 | $77.04 | 2026-03-08 15:51:05 |
| TXN-01012611 | UberEats | $96.12 | $28.84 | $67.28 | 2026-03-08 15:42:50 |
| TXN-01013591 | UberEats | $127.57 | $38.27 | $89.30 | 2026-03-08 15:35:27 |
| TXN-01014050 | UberEats | $49.24 | $14.77 | $34.47 | 2026-03-08 15:23:31 |