Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2356 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$237,888.87
Filtered tolls
$71,366.19
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01012530 | UberEats | $46.43 | $13.93 | $32.50 | 2026-03-08 15:23:26 |
| TXN-01012588 | UberEats | $108.49 | $32.55 | $75.94 | 2026-03-08 15:13:15 |
| TXN-01013980 | UberEats | $123.52 | $37.06 | $86.46 | 2026-03-08 15:07:17 |
| TXN-01013383 | UberEats | $44.44 | $13.33 | $31.11 | 2026-03-08 14:54:49 |
| TXN-01012852 | UberEats | $59.07 | $17.72 | $41.35 | 2026-03-08 14:49:42 |
| TXN-01013036 | UberEats | $43.98 | $13.19 | $30.79 | 2026-03-08 14:44:13 |
| TXN-01013782 | UberEats | $51.87 | $15.56 | $36.31 | 2026-03-08 13:59:06 |
| TXN-01012610 | UberEats | $93.42 | $28.03 | $65.39 | 2026-03-08 13:15:14 |
| TXN-01013623 | UberEats | $55.72 | $16.72 | $39.00 | 2026-03-08 13:03:35 |
| TXN-01013229 | UberEats | $50.07 | $15.02 | $35.05 | 2026-03-08 12:58:58 |
| TXN-01014083 | UberEats | $71.56 | $21.47 | $50.09 | 2026-03-08 12:53:22 |
| TXN-01014264 | UberEats | $118.02 | $35.41 | $82.61 | 2026-03-08 12:49:34 |
| TXN-01013300 | UberEats | $124.69 | $37.41 | $87.28 | 2026-03-08 12:34:31 |
| TXN-01013908 | UberEats | $154.18 | $46.25 | $107.93 | 2026-03-08 12:33:34 |
| TXN-01014492 | UberEats | $78.26 | $23.48 | $54.78 | 2026-03-08 12:05:17 |
| TXN-01012459 | UberEats | $134.27 | $40.28 | $93.99 | 2026-03-08 12:03:17 |
| TXN-01013851 | UberEats | $86.31 | $25.89 | $60.42 | 2026-03-08 11:56:36 |
| TXN-01014499 | UberEats | $84.44 | $25.33 | $59.11 | 2026-03-08 11:52:59 |
| TXN-01013108 | UberEats | $57.84 | $17.35 | $40.49 | 2026-03-08 11:40:37 |
| TXN-01013431 | UberEats | $112.31 | $33.69 | $78.62 | 2026-03-08 11:27:58 |
| TXN-01013854 | UberEats | $145.10 | $43.53 | $101.57 | 2026-03-08 11:17:53 |
| TXN-01014055 | UberEats | $117.60 | $35.28 | $82.32 | 2026-03-08 11:12:40 |
| TXN-01014544 | UberEats | $81.29 | $24.39 | $56.90 | 2026-03-08 11:05:01 |
| TXN-01014344 | UberEats | $124.75 | $37.42 | $87.33 | 2026-03-08 10:55:42 |
| TXN-01014369 | UberEats | $148.34 | $44.50 | $103.84 | 2026-03-08 10:40:28 |