Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01011374 | DoorDash | $91.05 | $27.31 | $63.74 | 2026-03-13 18:13:10 |
| TXN-01011415 | DoorDash | $73.24 | $21.97 | $51.27 | 2026-03-13 18:12:35 |
| TXN-01010649 | DoorDash | $133.66 | $40.10 | $93.56 | 2026-03-13 18:07:37 |
| TXN-01010469 | DoorDash | $51.42 | $15.43 | $35.99 | 2026-03-13 18:07:10 |
| TXN-01011269 | DoorDash | $119.99 | $36.00 | $83.99 | 2026-03-13 18:04:14 |
| TXN-01012151 | DoorDash | $119.42 | $35.83 | $83.59 | 2026-03-13 18:01:00 |
| TXN-01011436 | DoorDash | $48.65 | $14.59 | $34.06 | 2026-03-13 17:52:32 |
| TXN-01011418 | DoorDash | $146.54 | $43.96 | $102.58 | 2026-03-13 17:51:44 |
| TXN-01011740 | DoorDash | $92.41 | $27.72 | $64.69 | 2026-03-13 17:37:02 |
| TXN-01009987 | DoorDash | $44.67 | $13.40 | $31.27 | 2026-03-13 17:23:02 |
| TXN-01011739 | DoorDash | $153.69 | $46.11 | $107.58 | 2026-03-13 17:21:06 |
| TXN-01011373 | DoorDash | $97.18 | $29.15 | $68.03 | 2026-03-13 17:11:47 |
| TXN-01011334 | DoorDash | $65.29 | $19.59 | $45.70 | 2026-03-13 16:58:36 |
| TXN-01009809 | DoorDash | $106.74 | $32.02 | $74.72 | 2026-03-13 16:50:41 |
| TXN-01012137 | DoorDash | $130.05 | $39.02 | $91.03 | 2026-03-13 16:19:54 |
| TXN-01010094 | DoorDash | $122.73 | $36.82 | $85.91 | 2026-03-13 16:15:08 |
| TXN-01010147 | DoorDash | $120.27 | $36.08 | $84.19 | 2026-03-13 16:14:41 |
| TXN-01010823 | DoorDash | $136.15 | $40.84 | $95.31 | 2026-03-13 16:14:19 |
| TXN-01010871 | DoorDash | $62.22 | $18.67 | $43.55 | 2026-03-13 15:50:00 |
| TXN-01012024 | DoorDash | $77.34 | $23.20 | $54.14 | 2026-03-13 15:40:59 |
| TXN-01010165 | DoorDash | $85.95 | $25.79 | $60.16 | 2026-03-13 15:40:56 |
| TXN-01010555 | DoorDash | $121.45 | $36.44 | $85.01 | 2026-03-13 15:29:37 |
| TXN-01012233 | DoorDash | $152.33 | $45.70 | $106.63 | 2026-03-13 15:19:28 |
| TXN-01010057 | DoorDash | $53.30 | $15.99 | $37.31 | 2026-03-13 15:14:57 |
| TXN-01009651 | DoorDash | $119.65 | $35.90 | $83.75 | 2026-03-13 15:05:29 |