Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$206,266
On $1,042,503 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 10710 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $1,119,336/yr ยท 30.0% rate
UberEats $868,289/yr ยท 30.0% rate
GrubHub $395,689/yr ยท 30.0% rate
Toast $55,422/yr ยท 2.6% rate
Square $47,831/yr ยท 2.9% rate
Clover $23,004/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$2,238,328
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$150,574
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$276,053
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 2999 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$306,669.85
Filtered tolls
$92,000.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01009331 | DoorDash | $113.84 | $34.15 | $79.69 | 2026-03-13 15:03:46 |
| TXN-01010870 | DoorDash | $106.46 | $31.94 | $74.52 | 2026-03-13 15:01:24 |
| TXN-01011471 | DoorDash | $54.13 | $16.24 | $37.89 | 2026-03-13 14:57:52 |
| TXN-01010045 | DoorDash | $54.59 | $16.38 | $38.21 | 2026-03-13 14:57:13 |
| TXN-01011816 | DoorDash | $119.21 | $35.76 | $83.45 | 2026-03-13 14:49:58 |
| TXN-01010190 | DoorDash | $99.80 | $29.94 | $69.86 | 2026-03-13 14:42:19 |
| TXN-01010741 | DoorDash | $84.52 | $25.36 | $59.16 | 2026-03-13 14:39:38 |
| TXN-01010419 | DoorDash | $51.01 | $15.30 | $35.71 | 2026-03-13 14:34:07 |
| TXN-01010911 | DoorDash | $48.66 | $14.60 | $34.06 | 2026-03-13 14:30:46 |
| TXN-01009402 | DoorDash | $101.32 | $30.40 | $70.92 | 2026-03-13 14:29:41 |
| TXN-01011406 | DoorDash | $104.71 | $31.41 | $73.30 | 2026-03-13 14:29:13 |
| TXN-01009998 | DoorDash | $140.41 | $42.12 | $98.29 | 2026-03-13 14:12:17 |
| TXN-01011179 | DoorDash | $142.17 | $42.65 | $99.52 | 2026-03-13 14:11:15 |
| TXN-01011891 | DoorDash | $54.59 | $16.38 | $38.21 | 2026-03-13 14:05:14 |
| TXN-01012242 | DoorDash | $57.63 | $17.29 | $40.34 | 2026-03-13 13:43:42 |
| TXN-01011915 | DoorDash | $105.77 | $31.73 | $74.04 | 2026-03-13 13:40:56 |
| TXN-01011080 | DoorDash | $133.41 | $40.02 | $93.39 | 2026-03-13 13:32:43 |
| TXN-01011102 | DoorDash | $43.82 | $13.15 | $30.67 | 2026-03-13 13:23:21 |
| TXN-01010114 | DoorDash | $50.38 | $15.11 | $35.27 | 2026-03-13 13:20:31 |
| TXN-01011708 | DoorDash | $97.73 | $29.32 | $68.41 | 2026-03-13 13:20:29 |
| TXN-01010464 | DoorDash | $132.68 | $39.80 | $92.88 | 2026-03-13 13:07:20 |
| TXN-01009725 | DoorDash | $135.52 | $40.66 | $94.86 | 2026-03-13 13:04:06 |
| TXN-01009751 | DoorDash | $130.83 | $39.25 | $91.58 | 2026-03-13 12:53:00 |
| TXN-01011794 | DoorDash | $63.39 | $19.02 | $44.37 | 2026-03-13 12:45:37 |
| TXN-01010104 | DoorDash | $130.36 | $39.11 | $91.25 | 2026-03-13 12:40:21 |