Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007884 | Square | $73.90 | $2.14 | $71.76 | 2026-04-06 23:46:59 |
| TXN-01004226 | DoorDash | $53.79 | $16.14 | $37.65 | 2026-04-06 23:29:30 |
| TXN-01003836 | DoorDash | $43.94 | $13.18 | $30.76 | 2026-04-06 22:59:43 |
| TXN-01002770 | DoorDash | $57.44 | $17.23 | $40.21 | 2026-04-06 22:41:01 |
| TXN-01008556 | Square | $56.33 | $1.63 | $54.70 | 2026-04-06 21:58:22 |
| TXN-01004506 | UberEats | $41.07 | $12.32 | $28.75 | 2026-04-06 21:48:19 |
| TXN-01008825 | Clover | $73.65 | $1.77 | $71.88 | 2026-04-06 21:39:59 |
| TXN-01003854 | DoorDash | $85.68 | $25.70 | $59.98 | 2026-04-06 21:37:13 |
| TXN-01002987 | DoorDash | $79.17 | $23.75 | $55.42 | 2026-04-06 21:24:23 |
| TXN-01004271 | DoorDash | $58.11 | $17.43 | $40.68 | 2026-04-06 21:24:10 |
| TXN-01007024 | Toast | $59.67 | $1.55 | $58.12 | 2026-04-06 21:22:31 |
| TXN-01004856 | UberEats | $56.14 | $16.84 | $39.30 | 2026-04-06 21:17:20 |
| TXN-01007531 | Toast | $45.38 | $1.18 | $44.20 | 2026-04-06 21:15:05 |
| TXN-01008857 | Clover | $56.84 | $1.36 | $55.48 | 2026-04-06 21:12:50 |
| TXN-01005016 | UberEats | $46.72 | $14.02 | $32.70 | 2026-04-06 21:08:02 |
| TXN-01005247 | UberEats | $65.28 | $19.58 | $45.70 | 2026-04-06 20:53:46 |
| TXN-01005230 | UberEats | $41.35 | $12.40 | $28.95 | 2026-04-06 20:52:49 |
| TXN-01007540 | Toast | $77.41 | $2.01 | $75.40 | 2026-04-06 20:51:29 |
| TXN-01007560 | Toast | $64.14 | $1.67 | $62.47 | 2026-04-06 20:50:47 |
| TXN-01004584 | UberEats | $34.12 | $10.24 | $23.88 | 2026-04-06 20:50:40 |
| TXN-01007571 | Toast | $58.62 | $1.52 | $57.10 | 2026-04-06 20:48:16 |
| TXN-01006947 | Toast | $59.56 | $1.55 | $58.01 | 2026-04-06 20:48:00 |
| TXN-01004655 | UberEats | $79.46 | $23.84 | $55.62 | 2026-04-06 20:46:46 |
| TXN-01008654 | Square | $62.32 | $1.81 | $60.51 | 2026-04-06 20:43:49 |
| TXN-01003900 | DoorDash | $82.00 | $24.60 | $57.40 | 2026-04-06 20:36:14 |