Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007884 | Square | $73.90 | $2.14 | $71.76 | 2026-04-06 23:46:59 |
| TXN-01008556 | Square | $56.33 | $1.63 | $54.70 | 2026-04-06 21:58:22 |
| TXN-01008654 | Square | $62.32 | $1.81 | $60.51 | 2026-04-06 20:43:49 |
| TXN-01007922 | Square | $67.38 | $1.95 | $65.43 | 2026-04-06 20:30:34 |
| TXN-01008350 | Square | $72.16 | $2.09 | $70.07 | 2026-04-06 20:17:58 |
| TXN-01008178 | Square | $38.38 | $1.11 | $37.27 | 2026-04-06 20:13:47 |
| TXN-01008403 | Square | $55.84 | $1.62 | $54.22 | 2026-04-06 20:00:18 |
| TXN-01007993 | Square | $29.35 | $0.85 | $28.50 | 2026-04-06 19:38:58 |
| TXN-01008352 | Square | $68.72 | $1.99 | $66.73 | 2026-04-06 18:51:04 |
| TXN-01008102 | Square | $49.13 | $1.42 | $47.71 | 2026-04-06 18:38:31 |
| TXN-01008282 | Square | $52.52 | $1.52 | $51.00 | 2026-04-06 18:38:27 |
| TXN-01008334 | Square | $55.42 | $1.61 | $53.81 | 2026-04-06 17:50:43 |
| TXN-01007870 | Square | $71.49 | $2.07 | $69.42 | 2026-04-06 15:50:35 |
| TXN-01007880 | Square | $49.39 | $1.43 | $47.96 | 2026-04-06 15:41:39 |
| TXN-01007926 | Square | $53.29 | $1.55 | $51.74 | 2026-04-06 15:35:14 |
| TXN-01007900 | Square | $63.77 | $1.85 | $61.92 | 2026-04-06 15:34:26 |
| TXN-01008236 | Square | $43.01 | $1.25 | $41.76 | 2026-04-06 15:13:44 |
| TXN-01008721 | Square | $39.66 | $1.15 | $38.51 | 2026-04-06 14:40:41 |
| TXN-01008448 | Square | $32.86 | $0.95 | $31.91 | 2026-04-06 13:52:58 |
| TXN-01007966 | Square | $77.90 | $2.26 | $75.64 | 2026-04-06 13:38:27 |
| TXN-01008160 | Square | $36.59 | $1.06 | $35.53 | 2026-04-06 13:28:14 |
| TXN-01008490 | Square | $30.14 | $0.87 | $29.27 | 2026-04-06 12:49:01 |
| TXN-01008077 | Square | $57.35 | $1.66 | $55.69 | 2026-04-06 12:08:44 |
| TXN-01008401 | Square | $30.25 | $0.88 | $29.37 | 2026-04-06 12:07:10 |
| TXN-01008431 | Square | $46.61 | $1.35 | $45.26 | 2026-04-06 12:04:39 |