Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005963 | GrubHub | $53.05 | $15.91 | $37.14 | 2026-04-06 20:20:27 |
| TXN-01006356 | GrubHub | $56.03 | $16.81 | $39.22 | 2026-04-06 20:15:52 |
| TXN-01006390 | GrubHub | $57.07 | $17.12 | $39.95 | 2026-04-06 19:57:07 |
| TXN-01006525 | GrubHub | $57.35 | $17.20 | $40.15 | 2026-04-06 18:48:07 |
| TXN-01006442 | GrubHub | $53.22 | $15.97 | $37.25 | 2026-04-06 18:39:30 |
| TXN-01006152 | GrubHub | $50.85 | $15.25 | $35.60 | 2026-04-06 18:36:46 |
| TXN-01006497 | GrubHub | $56.99 | $17.10 | $39.89 | 2026-04-06 18:25:57 |
| TXN-01005954 | GrubHub | $44.89 | $13.47 | $31.42 | 2026-04-06 18:14:46 |
| TXN-01006586 | GrubHub | $78.93 | $23.68 | $55.25 | 2026-04-06 18:04:53 |
| TXN-01006604 | GrubHub | $42.24 | $12.67 | $29.57 | 2026-04-06 17:43:57 |
| TXN-01006299 | GrubHub | $36.22 | $10.87 | $25.35 | 2026-04-06 17:27:30 |
| TXN-01006496 | GrubHub | $37.09 | $11.13 | $25.96 | 2026-04-06 17:09:56 |
| TXN-01005937 | GrubHub | $72.85 | $21.85 | $51.00 | 2026-04-06 16:36:34 |
| TXN-01006019 | GrubHub | $58.96 | $17.69 | $41.27 | 2026-04-06 16:25:20 |
| TXN-01006283 | GrubHub | $38.58 | $11.57 | $27.01 | 2026-04-06 16:02:47 |
| TXN-01005935 | GrubHub | $82.53 | $24.76 | $57.77 | 2026-04-06 15:03:20 |
| TXN-01006096 | GrubHub | $58.38 | $17.51 | $40.87 | 2026-04-06 14:45:48 |
| TXN-01006557 | GrubHub | $70.30 | $21.09 | $49.21 | 2026-04-06 14:40:24 |
| TXN-01006014 | GrubHub | $65.48 | $19.64 | $45.84 | 2026-04-06 14:12:25 |
| TXN-01006306 | GrubHub | $44.93 | $13.48 | $31.45 | 2026-04-06 13:21:03 |
| TXN-01006367 | GrubHub | $54.41 | $16.32 | $38.09 | 2026-04-06 12:42:35 |
| TXN-01006115 | GrubHub | $72.54 | $21.76 | $50.78 | 2026-04-06 12:41:50 |
| TXN-01006033 | GrubHub | $46.55 | $13.96 | $32.59 | 2026-04-06 12:41:26 |
| TXN-01006128 | GrubHub | $56.48 | $16.94 | $39.54 | 2026-04-06 11:58:45 |
| TXN-01006339 | GrubHub | $82.78 | $24.83 | $57.95 | 2026-04-06 11:49:41 |