Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008825 | Clover | $73.65 | $1.77 | $71.88 | 2026-04-06 21:39:59 |
| TXN-01008857 | Clover | $56.84 | $1.36 | $55.48 | 2026-04-06 21:12:50 |
| TXN-01009078 | Clover | $50.12 | $1.20 | $48.92 | 2026-04-06 20:31:30 |
| TXN-01009088 | Clover | $76.56 | $1.84 | $74.72 | 2026-04-06 19:13:55 |
| TXN-01009248 | Clover | $28.20 | $0.68 | $27.52 | 2026-04-06 19:05:01 |
| TXN-01009067 | Clover | $70.50 | $1.69 | $68.81 | 2026-04-06 18:57:01 |
| TXN-01009129 | Clover | $69.70 | $1.67 | $68.03 | 2026-04-06 18:53:23 |
| TXN-01008796 | Clover | $40.38 | $0.97 | $39.41 | 2026-04-06 18:04:44 |
| TXN-01008902 | Clover | $68.59 | $1.65 | $66.94 | 2026-04-06 17:04:39 |
| TXN-01009077 | Clover | $36.49 | $0.88 | $35.61 | 2026-04-06 16:45:08 |
| TXN-01008975 | Clover | $50.51 | $1.21 | $49.30 | 2026-04-06 16:37:43 |
| TXN-01008886 | Clover | $36.46 | $0.88 | $35.58 | 2026-04-06 15:12:58 |
| TXN-01009188 | Clover | $68.73 | $1.65 | $67.08 | 2026-04-06 13:30:46 |
| TXN-01008819 | Clover | $75.04 | $1.80 | $73.24 | 2026-04-06 13:26:10 |
| TXN-01008826 | Clover | $45.03 | $1.08 | $43.95 | 2026-04-06 12:43:03 |
| TXN-01009038 | Clover | $42.26 | $1.01 | $41.25 | 2026-04-06 12:24:16 |
| TXN-01009059 | Clover | $35.76 | $0.86 | $34.90 | 2026-04-06 12:05:50 |
| TXN-01009251 | Clover | $40.08 | $0.96 | $39.12 | 2026-04-06 11:55:31 |
| TXN-01009255 | Clover | $43.50 | $1.04 | $42.46 | 2026-04-06 11:29:06 |
| TXN-01009036 | Clover | $69.12 | $1.66 | $67.46 | 2026-04-06 11:11:17 |
| TXN-01008932 | Clover | $61.88 | $1.49 | $60.39 | 2026-04-06 09:04:32 |
| TXN-01008889 | Clover | $29.07 | $0.70 | $28.37 | 2026-04-05 22:58:02 |
| TXN-01009281 | Clover | $53.36 | $1.28 | $52.08 | 2026-04-05 20:58:34 |
| TXN-01009152 | Clover | $70.70 | $1.70 | $69.00 | 2026-04-05 20:58:31 |
| TXN-01009177 | Clover | $68.05 | $1.63 | $66.42 | 2026-04-05 19:58:10 |