Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004226 | DoorDash | $53.79 | $16.14 | $37.65 | 2026-04-06 23:29:30 |
| TXN-01003836 | DoorDash | $43.94 | $13.18 | $30.76 | 2026-04-06 22:59:43 |
| TXN-01002770 | DoorDash | $57.44 | $17.23 | $40.21 | 2026-04-06 22:41:01 |
| TXN-01003854 | DoorDash | $85.68 | $25.70 | $59.98 | 2026-04-06 21:37:13 |
| TXN-01002987 | DoorDash | $79.17 | $23.75 | $55.42 | 2026-04-06 21:24:23 |
| TXN-01004271 | DoorDash | $58.11 | $17.43 | $40.68 | 2026-04-06 21:24:10 |
| TXN-01003900 | DoorDash | $82.00 | $24.60 | $57.40 | 2026-04-06 20:36:14 |
| TXN-01003851 | DoorDash | $73.74 | $22.12 | $51.62 | 2026-04-06 20:27:25 |
| TXN-01003567 | DoorDash | $69.09 | $20.73 | $48.36 | 2026-04-06 20:20:40 |
| TXN-01003704 | DoorDash | $81.47 | $24.44 | $57.03 | 2026-04-06 20:08:07 |
| TXN-01002553 | DoorDash | $65.45 | $19.64 | $45.81 | 2026-04-06 20:06:05 |
| TXN-01002526 | DoorDash | $52.58 | $15.77 | $36.81 | 2026-04-06 19:50:27 |
| TXN-01002560 | DoorDash | $57.07 | $17.12 | $39.95 | 2026-04-06 19:45:50 |
| TXN-01002868 | DoorDash | $73.26 | $21.98 | $51.28 | 2026-04-06 19:32:05 |
| TXN-01002740 | DoorDash | $53.31 | $15.99 | $37.32 | 2026-04-06 19:30:24 |
| TXN-01004061 | DoorDash | $58.53 | $17.56 | $40.97 | 2026-04-06 19:09:11 |
| TXN-01004174 | DoorDash | $65.99 | $19.80 | $46.19 | 2026-04-06 19:00:35 |
| TXN-01002683 | DoorDash | $41.58 | $12.47 | $29.11 | 2026-04-06 18:56:21 |
| TXN-01002813 | DoorDash | $83.25 | $24.97 | $58.28 | 2026-04-06 18:54:34 |
| TXN-01003518 | DoorDash | $81.16 | $24.35 | $56.81 | 2026-04-06 18:51:42 |
| TXN-01002892 | DoorDash | $55.43 | $16.63 | $38.80 | 2026-04-06 18:33:20 |
| TXN-01002936 | DoorDash | $58.11 | $17.43 | $40.68 | 2026-04-06 18:32:15 |
| TXN-01004376 | DoorDash | $78.66 | $23.60 | $55.06 | 2026-04-06 18:29:26 |
| TXN-01004416 | DoorDash | $33.63 | $10.09 | $23.54 | 2026-04-06 18:26:35 |
| TXN-01003927 | DoorDash | $42.61 | $12.78 | $29.83 | 2026-04-06 18:22:01 |